- Else’s (BABY) Super Cereal for babies has become the highest seller in its category on Amazon.com
- The product achieved the milestone within only five months of its launch
- Unlike Amazon’s New Releases, the cereal outranked all related brands in its category across the Amazon.com platform
- Else Nutrition develops plant-based food and nutrition products for infants, toddlers, children and adults
- Else Nutrition (BABY) is up by 3.75 per cent, trading at $0.83 per share
Else’s (BABY) Super Cereal for babies has become the highest seller in its category on Amazon.com.
The product achieved the milestone within only five months of its launch.
Else’s Super Cereal is the first baby cereal in the U.S. to be awarded the Clean Label Purity Award, which certifies its safety in terms of heavy metals, pesticides and other contaminants.
The product has also received the Climate Pledge Friendly seal from Amazon in recognition of Else’s commitment to sustainability.
“While we’ve reached bestseller status for Else products in the past in the New Releases category, this is the first time one of our products outranks all other competitors within a category on Amazon.com,” stated Hamutal Yitzhak, Else’s Co-Founder and CEO. “This confirms parents desire a plant-based baby cereal that is nutritionally balanced, providing all macronutrients and essential vitamins and minerals.”
Else Nutrition develops plant-based food and nutrition products for infants, toddlers, children and adults.
Else Nutrition (BABY) is up by 3.75 per cent, trading at $0.83 per share as of 9:30 am EST.
