- Else Nutrition (BABY) has launched its plant-based Else Super Cereal for babies
- Else Super Cereal is the first and only baby cereal line in the U.S. granted the Clean Label Project Purity Award
- Else Super Cereal for babies provides 15 percent of the recommended daily value of iron for babies
- Consumers will be able to purchase Else Super Cereal online and at local retailers over the coming months
- Else Nutrition develops clean and plant-based food and nutrition products
- Else (BABY) opened trading at C$1.32 per share
Else Nutrition (BABY) has launched its plant-based Else Super Cereal for babies.
Else Super Cereal is the first and only baby cereal line in the U.S. granted the Clean Label Project Purity Award, which tests products for over 400 impurities, including heavy metals like arsenic, lead, cadmium, and others. Else has developed a proprietary ingredient processing method to ensure the highest level of purity and whole ingredients for its baby nutrition.
“We’ve heard the resounding need and demand from parents and pediatricians for a clean label baby cereal,” said Hamutal Yitzhak, CEO and Co-Founder of Else Nutrition.
“For many babies, the introduction of baby cereal is their first exposure to foods other than breast milk or infant formula, underscoring the importance of pure and clean options packed with nutrition. The launch of Else Super Cereal reinforces our mission to lead the clean, healthy revolution for babies and children. Else is building a portfolio of nutrition products that meets feeding needs starting as early as infancy,” she added.
According to the American Academy of Pediatrics, breastmilk or formula alone may not support an infant’s caloric and nutrition needs after six months. Adding foods into the diet is essential for optimal growth and cognitive development. Else Super Cereal for babies provides 15 percent of the recommended daily value of iron for babies while maintaining a low sugar content.
Consumers will be able to purchase Else Super Cereal in April on Amazon.com, followed by additional online retailers and www.elsenutrition.com. The product will then become available more broadly, including in local retailers.
Else Nutrition G.H. Ltd. is an Israel-based food and nutrition company focused on developing innovative, clean, and plant-based food and nutrition products for infants, toddlers, children, and adults.
Else (BABY) opened trading at C$1.32 per share.
