The Yield Growth Corp - President & CEO, Penny White
President & CEO, Penny White
Source: The Georgia Straight
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  • The Yield Growth Corp. (CSE:BOSS) has evolved its business and product strategy in order to stay relevant in a changing market
  • The company intends to increase revenue by offering a range of new in-demand products
  • Its subsidiary, Urban Juve, is expanding its skin care line of products and optimising its online store
  • The company’s cannabis brand, Jack n Jane, is on track for its planned launch later this year
  • The Yield Growth Corp. (BOSS) is currently down 4.76 per cent to C$0.20 per share, with a market cap of $20.69 million

The Yield Growth Corp. (CSE:BOSS) has evolved its business and product strategy in order to stay relevant in a changing market.

Broadly speaking, the company’s overall strategy is to increase revenue with the addition of new products that are in both high and sustainable demand. The strategy will draw on proven formulas to bring the new products to market under its established brands.

One of Yield Growth’s most popular brands, Urban Juve, is expanding its skin care line with a new cleansing wash and moisturiser products.

Earlier this year, Urban Juve received approval from Health Canada for two hand sanitiser products in liquid spray and gel form. The liquid sanitiser will be ready for sale in the next couple of months.

In addition, Urban Juve is taking measures to optimise its web store to meet changes in online shopping behaviour. These include exploring product subscriptions, adding new payment methods and enriching the websites content with more thorough product descriptions.

Yield Growth’s majority-owned subsidiary, Flourish Mushroom Labs, is also under significant development. Product development is continuing with its functional mushroom coffees, and the company is in the process of selecting its next products for commercialisation.

An all-new brand is in its infancy, under which the mushroom products will be sold, and will be revealed over the coming weeks.

Finally, Yield Growth is ramping up its cannabis industry efforts.

According to Bloomberg, North American cannabis use hit an all-time high in March this year with the implementation of lockdown and isolation measures.

Consequently, Yield Growth is moving ahead with the development of its Canadian cannabis brand, Jack n Jane, which is expected to launch in the next few months.

It’s hoped that the brand will build on the success of Yield Growth’s Wright & Well-branded THC-infused pain management range, which launched in Oregon several months ago.

Commenting on the revised strategies, Yield Growth’s CEO, Penny White, said that products with the highest quality ingredients that work to enhance the immune system will likely see growing and continued market demand.

“Consumer attitudes and behaviours are changing in response to the current pandemic.

“Yield Growth is constantly evolving to respond to the growing importance placed on health and well-being and the rising demand for high-quality, natural products that support this,” she added.

The Yield Growth Corp. (BOSS) is currently down 4.76 per cent to C$0.20 per share at 11:57am EST.

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