- Yangaroo (YOO) and Clearcast have announced a new strategic alliance to help advertisers manage TV advertising for markets throughout North America and the UK
- Yangaroo is the leader in cloud-based workflow management for the advertising and entertainment industries
- Clearcast is a UK-based organization owned by the four major UK broadcasters ITV, Channel 4, Sky and Warner Media
- Yangaroo Inc. was unchanged at C$0.07 at 12:37 PM ET
Yangaroo (YOO) and Clearcast Limited have announced a strategic alliance.
The two organizations will work together to provide a streamlined solution for advertisers to manage their TV advertising in markets throughout North America and the UK.
“We believe this is a significant benefit to both organizations’ clients, who need to manage country specific TV industry requirements and logistics for advertising across our respective markets,” stated Grant Schuetrumpf, CEO of Yangaroo.
“Advertisers requiring TV clearance approval, production services, and delivery to the TV broadcasters in either region should now receive a more streamlined workflow with cost savings using our combined offering.”
Within the UK market, Clearcast launched ‘Clearcast Delivery’, a service providing an optional delivery choice in the UK market. The service offers advertisers a streamlined and efficient way to deliver TV advertising and subtitling to the TV broadcasters across the UK.
“With the market transforming to a more agile, digital and global footprint, YANGAROO and Clearcast Delivery both offer domestic and international advertisers a simple single access service, providing the necessary local services of organizing TV clearance and deliveries, all at local rates,” noted David Joel, Commercial and Operations Director, Clearcast.
“For Clearcast Delivery, we’re excited to now offer our clients competitive rates for international TV clearance and deliveries across the North American and LatAm markets,” he added.
Yangaroo is the leader in cloud-based workflow management for the advertising and entertainment industries.
Clearcast is a UK-based organization owned by the four major UK broadcasters ITV, Channel 4, Sky and Warner Media.
Yangaroo Inc. was unchanged at C$0.07 at 12:37 PM ET.
