- Xebra (XBRA) launched its second Vicious Citrus SKU, Neo, along with a successful listing at the Alberta Gaming and Liquor Commission
- Vicious Citrus Neo is an original lemonade with a touch of natural honey flavor and comes in 10mg of THC and 10mg CBN
- AGLC is Government of Alberta’s Crown commercial enterprise and agency, overseeing the gaming, liquor, and cannabis industries in Alberta
- Xebra is an international cannabis cultivation and product company, with global brands and intellectual property
- Xebra Brands Ltd (XBRA) is up 3.03 per cent, trading at C$0.17 per share at 9:48 am ET
Xebra (XBRA) launched its second Vicious Citrus SKU, Neo, along with a successful listing at the Alberta Gaming and Liquor Commission (AGLC).
Neo is now available for sale in Ontario, Alberta and Saskatchewan. Vicious Citrus Neo is an original lemonade with a touch of natural honey flavor. It comes in 10mg of THC and 10mg CBN, crafted for cannabis consumers looking for soothing and relaxing beverages.
AGLC is the Government of Alberta’s Crown commercial enterprise and agency. It oversees the gaming, liquor, and cannabis industries in Alberta. The agreement authorizes AGLC for sale and wholesale distribution.
Jay Garnett, CEO of Xebra Brands, commented on the news.
“Launching both SKU’s into Alberta retailers is an important milestone. Alberta is one of the largest and important markets in the Canadian cannabis sector. We’re thrilled that these two products are now for sale in the Alberta market. We are quickly scaling up production to ensure that we’re able to meet the demand for these products, as we rapidly expand our Canadian distribution from coast to coast.”
“Consumers and retailers share very positive feedback and are looking for more from the brand. We have a healthy innovation pipeline designed to meet unique needs of the Canadian and North American cannabis consumer. We look forward to having a diverse selection of SKUs available in 2023.”
Alberta is Canada’s second largest market for adult-use cannabis products, trailing only the Ontario market. The products will be available for purchase by over 760 licensed private retailers in Alberta.
About Xebra Brands
Xebra is an international cannabis cultivation and product company, with global brands and intellectual property. It focuses on beverages, wellness and leisure.
Xebra Brands Ltd (XBRA) is up 3.03 per cent, trading at C$0.17 per share at 9:48 am ET.
