CEO Setti Coscarella Source: taatglobal.com
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  • TAAT Global Alternatives Inc. (TAAT) has placed its flagship product in its first retail point of sale on the Las Vegas Strip
  • TAATTM is a tobacco-and nicotine-free alternative to cigarettes and is offered in different varieties
  • The Las Vegas Strip attracts tens of millions of visitors per year providing an excellent opportunity to introduce TAAT to tourists 21 years of age and older
  • Global Alternatives intends to seek out more retail outlets and enhance store-level tactics to drive sales
  • TAAT Global Alternatives Inc. (TAAT) is down 3.89 per cent and is trading at $3.71 per share at 10:59 a.m. ET

TAAT Global Alternatives (TAAT) has placed its flagship product in its first retail point of sale on the Las Vegas Strip.

TAATTM is a tobacco-and nicotine-free alternative to cigarettes and is offered in different varieties.

Since then, Global Alternatives expanded its efforts to commercialize its product in other US markets and announced that its store count has cleared 1,200 locations throughout the country.

The Las Vegas Strip attracts tens of millions of visitors per year providing an excellent opportunity to introduce TAAT to tourists 21 years of age and older.

The store placement complements the existing presence of TAATTM in the Las Vegas area.

Based on the performance of the product in its first Las Vegas Strip location, Global Alternatives intends to seek out more retail outlets nearby and possibly implement enhanced store-level activation tactics to drive conversions of smokers, aged 21 and above, in each store.

Setti Coscarella, CEO of Global Alternatives, commented on the company’s strategic building of its retail footprint.

“Those who have switched to TAAT™ will invariably want to purchase it wherever their travels may take them, which is why a store placement in a high-traffic tourist area such as the Las Vegas Strip is an important milestone in our U.S. commercialization journey,” he said.

“We believe this store placement could be a pivotal development for us as we continue our efforts to develop TAAT™ into a mainstream brand in the tobacco category.”

TAAT Global Alternatives Inc. (TAAT) is down 3.89 per cent and is trading at $3.71 per share at 10:59 a.m. ET.

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