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Vintage Wine Estates (TSX:BC.WT.U) releases  shareholder passport program
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  • Vintage Wine Estates launches unique shareholder passport program
  • No other shareholder incentive program of its kind exists among wine producers or spirits brands
  • VWE announced it would go public through a business combination with Bespoke Capital Acquisition Corp
  • Both tiers allow shareholders to participate in their investment and be part of VWE’s growth
  • Bespoke Capital Acquisition Corp. (BSPE) is down 0.50 per cent and is trading at US$9.90 at 10:33 am ET

Vintage Wine Estates is one of the fastest-growing U.S. wine producers with an industry-leading direct-to-customer platform.

The program they launched grants VWE investors VIP treatment at all 14 estate wineries, plus discounts for in-person and online purchases made through any of VWE’s 35 web stores.

While some VWE brands have wine clubs and subscriptions that provide value to customers, the Shareholder Passport is the first time that discounts will be available across the entire Vintage portfolio.

No other shareholder incentive program of its kind exists among wine producers or spirits brands, showing VWE’s commitment to its shareholders and willingness to innovate.

“We are thrilled to launch the Shareholder Passport as we near the next phase of our journey,” said Terry Wheatley, President of Vintage Wine Estates.

“The program offers shareholders the unique opportunity to benefit from their investment in the short term while supporting VWE’s strategic initiatives to drive profitable growth and enhanced shareholder value over the long term,” added Wheatley.

In February, VWE announced it would go public through a business combination with publicly-traded special purpose acquisition company Bespoke Capital Acquisition Corp. (NASDAQ: BSPE).

Upon closing, the combined companies will be listed on the NASDAQ under the new ticker symbol, “VWE.” Investors who own 500 or more BSPE shares are exclusively eligible to enroll in the Shareholder Passport program.

There are two Shareholder Passport tiers, Gold (500+ shares) and Platinum (1,000+ shares), with benefits: discounts of between 15 per cent and 25 per cent, complimentary wine tours and tastings, concierge service and special pricing on tickets to popular events.

Both tiers allow shareholders to participate in their investment and be part of VWE’s growth.

Vintage Wine Estates is a family of wineries and wines whose singular focus is to produce the finest quality wines and incredible customer experiences with wineries throughout Napa, Sonoma, California’s Central Coast, Oregon, Washington State.

Bespoke Capital is a special purpose acquisition corporation incorporated under the Province of British Columbia laws to affect, directly or indirectly, a qualifying acquisition. 

Bespoke Capital Acquisition Corp. (BSPE) is down 0.50 per cent and is trading at US$9.90 at 10:33 am ET.

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