Verde AgriTech Plc - Founder, President & CEO, Cristiano Veloso
Founder, President & CEO, Cristiano Veloso
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  • Verde AgriTech (NPK) has entered a partnership with Grupo Lavoro
  • The partnership is to open up new markets for Verde’s multinutrient potassium products, BAKS and K Forte, sold internationally as Super Greensand in Brazil
  • Lavoro operates over 190 stores, staffed by 2,500 employees in Brazil, many of whom are agronomists and farming specialists who work closely with its over 55,000 clients
  • Verde is an agricultural technology company that produces potash fertilizers
  • Verde Agritech Ltd. opened trading at C$8.61 per share

Verde AgriTech (NPK) has entered a sales partnership with Grupo Lavoro, the largest distributor of agricultural inputs in Latin America.

The partnership will open up new markets for Verde’s multinutrient potassium products, BAKS and K Forte, sold internationally as Super Greensand in Brazil.

Lavoro operates over 190 stores, staffed by 2,500 employees in Brazil, many of whom are agronomists and farming specialists who work closely with its over 55,000 clients.

Lavoro will be a distributor of Verde’s products.

“There is an increasing demand for products that enable more sustainable food production methods,” stated Roberto Rosa, Lavoro’s Purchasing Director.

“We are, therefore, proud to now offer Verde AgriTech’s Products to our portfolio, expanding the options for our clients,” he added.

“Lavoro embodies many of our team’s values and competencies, but with a reach beyond Verde’s current geographical scope,” said Cristiano Veloso, Verde’s founder, and CEO.

“Furthermore, Lavoro’s track record in promoting biological products in Brazil will help accelerate the successful uptake of K Forte-Bio Revolution, helping enable the fourth agricultural revolution through microorganisms across Brazil,” he added.

Lavoro was created through the acquisitions and mergers of more than 20 large and medium-sized distributors, under the control of the Pátria Investimentos, a leading investment firm focused on Latin America with combined assets under management of $27.6 billion, based in Rio de Janeiro, Brazil.

With more than 190 stores in Brazil and Colombia, Lavoro Group is the largest distributor of agricultural inputs in Latin America, with over 55,000 clients across the continent.

Verde is an agricultural technology company that produces potash fertilizers.

Verde Agritech Ltd. opened trading at C$8.61 per share.


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