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TrustBIX (TSXV:TBIX) joins the Cool Farm Alliance to improve farm sustainability data in Canada
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  • TrustBIX Inc. is now a member of the Cool Farm Alliance (CFA)
  • The CFA is a non-profit organization that promotes sustainability in the global agriculture industry
  • The CFA's Cool Farm Tool software allows businesses to utilize farming data to measure the impact of on-farm management practices
  • TrustBIX and the CFA will work together to improve the Cool Farm Tool by integrating it with TrustBIX’s BIX platform.
  • TrustBIX Inc. aims to become the most trusted and largest source of third-party food traceability and sustainability information globally
  • TrustBIX Inc. (TBIX) is up 5.66 per cent and is currently trading at C$0.56 per share

TrustBIX Inc. has announced that it is now a member of the Cool Farm Alliance (CFA).

The CFA is a non-profit organization that promotes sustainability in the global agriculture industry.

TrustBIX joins a growing community of over 100 organizations that includes global food brands, farmer unions, environmental non-governmental organizations, and software businesses.

The CFA's Cool Farm Tool software allows businesses to utilize farming data to quantify the impact of on-farm management practices using environmental metrics such as greenhouse gas emissions, water efficiency, biodiversity and waste.

"We are delighted to join the prestigious Cool Farm Alliance and work with our industry peers to enhance the value of the sustainability solutions we offer our customers," said TrustBIX CEO Hubert Lau.

"Looking at our capabilities and the unique data collected combined with the industry knowledge and expertise of the team at the CFA, we see an opportunity to integrate our BIX software platform with the Cool Farm Tool."

Daniella Malin, Deputy General Manager of the CFA, commented,

"We are delighted to welcome TrustBIX into the Cool Farm Alliance to better enable farmers and agri-businesses to enter high-quality data with greater ease into the Cool Farm Tool and link that with their BIX platform."

TrustBIX's involvement in the CFA also positions TrustBIX as a strong voice in the efforts to create Canada's first agri-food sustainability index.

As an innovative leader, TrustBIX Inc. aims to become the most trusted and largest source of third-party food traceability and sustainability information globally by addressing consumer and agri-food business demands.

TrustBIX Inc. (TBIX) is up 5.66 per cent and is currently trading at C$0.56 per share as of 11:44 am ET.

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