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  • OverActive’s (OAM) esports team, Toronto Ultra, has won the 2021 Sponsorship Marketing Award for Property of the Year
  • The awards are organized by the Sponsorship Marketing Council of Canada
  • The Toronto Ultra is a professional Call of Duty esports team and Canada’s only Call of Duty League franchise
  • The team is the fastest-growing professional sports franchise in Canada with over 460,000 new social media followers from January to September 2021
  • OverActive Media is a sports, media and entertainment company focused on esports, video games, culture and live and online events
  • OverActive (OAM) closed down by 2.14 per cent trading at $1.37 per share

OverActive’s (OAM) esports team, Toronto Ultra, has won the 2021 Sponsorship Marketing Award for Property of the Year.

The awards, organized by the Sponsorship Marketing Council of Canada, recognize properties, brands and agencies that maximize their return on investments in sponsorship marketing.

The Toronto Ultra is a professional Call of Duty esports team and Canada’s only Call of Duty League franchise.

In just two seasons, it has become the second most-followed team in the Call of Duty League on social media, and the first on TikTok, surpassing legacy esports brands.

It is the fastest-growing professional sports franchise in Canada (January to September 2021) with over 460,000 new followers and 425-per-cent year-over-year growth across social channels.

This year, the team tripled its roster of major brand partners, including CRAVE Meals, Jack Link’s, TD and Bud Light, positioning itself as second among Call of Duty teams in terms of total partnership revenue. 

The Toronto Ultra recently secured a second-place finish at the Call of Duty League Championship Weekend. 

Alyson Walker, OverActive Media’s Chief Commercial Officer, stated,

“Being recognized as Property of the Year by the SMCC is a huge milestone for the esports industry in Canada. The collective team has delivered exceptional results in 2021 as demonstrated through season performance, audience growth and partner support. The Toronto Ultra provides a compelling case study for meaningful sponsorship opportunities that reach new and diverse audiences.”

OverActive Media is a sports, media and entertainment company focused on esports, video games, culture and live and online events.

OverActive (OAM) closed down by 2.14 per cent trading at $1.37 per share.

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