The Very Good Food Company Inc. - CEO, Mitchell Scott (right).
CEO, Mitchell Scott (right).
Source: The Very Good Food Company.
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  • The Very Good Food Company (VERY) has partnered with Fresh Prep, a Vancouver-based meal kit service provider
  • The company will add Very Good’s plant-based food products to its menu of recipes and meal kits
  • The global meal kit delivery services market was valued at US$10.26 billion in 2020, according to Grand View Research
  • The Very Good Food Company produces plant-based meat and other food products
  • The Very Good Food Company (VERY) is up 1.97 per cent, currently trading at $4.66 per share

The Very Good Food Company (VERY) has partnered with Fresh Prep, a Vancouver-based meal kit service provider.

Fresh Prep is known for its sustainable practices, including the use of reusable containers, and sourcing over 75 per cent of its ingredients and add-on items from local companies.

The company will add Very Good’s plant-based food products to its menu of recipes and meal kits. This includes Very Good’s popular The Very Good Burger, Smokin’ Burger and Smokin’ Bangers.

The partnership aligns with Very Good’s growth strategy, which focuses on making its plant-based foods easily accessible to its growing consumer base.

The global meal kit delivery services market was valued at US$10.26 billion in 2020, and is expected to expand at a compound annual growth rate of 13 per cent until 2028, according to Grand View Research.

Increasing preference for homemade meals among millennials is a major factor contributing to the growth of the market.

Mitchell Scott, CEO of The Very Good Food Company, commented, 

“We have witnessed record growth and demand over the past several quarters for our expanding line of plant-based products. Our team is focused on building upon this success by making our delicious and nutritious products more widely accessible to those rethinking their food choices.

Fresh Prep shares our commitment to human health and the environment, and we are honored to be part of their creative meal preparations that go above and beyond traditional meal delivery services.”

The Very Good Food Company produces plant-based meat and other food products that maintain a wholesome nutritional profile.

The Very Good Food Company (VERY) is up 1.97 per cent, trading at $4.66 per share at 9:34 am ET.

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