- The Very Good Food Company (VERY) announces products to be relaunched under its new brand The Very Good Cheese Co.
- The newly announced plant-based cheeses follow its completed acquisition of The Cultured Nut Inc., a popular artisan vegan cheese producer known for its block-style cheeses
- The Very Good Cheese Co. products will be made available in the U.S. and Canada in June through its eCommerce site and in retail stores in Q3 2021
- Some of these new SKUs will initially consist of Bold Cheddah, Cheddah, Dill’ish, Goud *AF, and Pepper Jack
- The Very Good Food Company Inc. (VERY) is down 9.88 per cent and is trading at C$3.65 at 11:34 pm ET
The Very Good Food Company (VERY) unveiled its new product line of plant-based cheeses to be relaunched under its new brand.
The Very Good Cheese Co. and its lineup of five new SKUs mark a key milestone in VERY GOOD’s growth strategy focused on building an expansive plant-based product portfolio through a combination of organic development and strategic acquisitions.
These newly announced plant-based cheeses follow its completed acquisition of The Cultured Nut Inc., a popular artisan vegan cheese producer known for its block-style cheeses.
“I am very proud of the VERY GOOD team’s quick execution on our strategy allowing us to enter the plant-based cheese market in record time. We completed the transaction in February and will have created a new brand, redesigned packaging and relaunched key SKUs in less than 16 weeks,” said Co-founder and CEO Mitchell Scott.
“Plant-based dairy products, excluding plant-based milk, experienced USD$1.9bn sales in 2020 with plant-based cheeses representing USD$270m of that spend according to data published by the Good Food Institute and retail SPINS data,” added Scott.
The Very Good Cheese Co. products will be made available in the U.S. and Canada in June through its eCommerce site and in retail stores in Q3 2021.
Some of these new SKUs will initially consist of Bold Cheddah, Cheddah, Dill’ish, Goud *AF, and Pepper Jack.
The new dairy-free, plant-based cheese products have already been tested in the market, receiving highly positive feedback from consumers. They join VERY GOOD’s growing portfolio of 14+ plant-based food options, including The Very Good Butchers’ Very Good Pepperoni and Very Good Dog launched last year.
It also recently announced the signing of a U.S. distribution agreement with United Natural Foods (UNFI), the largest publicly traded wholesale distributor of health and specialty food in North America, which is expected to significantly boost VERY GOOD’s U.S. retail presence.
The Very Good Food Company Inc. is an emerging plant-based food technology company that produces plant-based meat and other food products that are delicious while maintaining a wholesome nutritional profile.
The Very Good Food Company Inc. (VERY) is down 9.88 per cent and is trading at C$3.65 at 11:34 pm ET.
