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The Very Good Food Company Inc. - CEO, Mitchell Scott (right). - The Market Herald Canada
CEO, Mitchell Scott (right).
Source: The Very Good Food Company.
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  • The Very Good Food Company is partnering with Green Spoon Sales to boost Very Good's wholesale retail distribution in the U.S.
  • Very Good has already seen tremendous interest from natural foods and other retailers across the U.S.
  • Very Good recently announced the commission of its first production line at its 45,000 square foot facility in Vancouver
  • KCSA Strategic Communications has been retained to create a communications strategy to support Very Good's public and investor relations programs
  • Green Spoon Sales is a natural food and beverage brokerage
  • The Very Good Food Company is plant-based meat and vegan cheese company in British Columbia Canada
  • The Very Good Food Company Inc. (VERY) opened trading at C$4.82 per share

The Very Good Food Company (VERY) has announced a new partnership with natural food and beverage brokerage, Green Spoon Sales.

The goal is to accelerate the plant-based food technology company's reach into grocery and retail across the U.S.

Since launching its line of plant-based meat alternatives, Very Good has seen tremendous interest from natural foods and other retailers across the U.S. in addition to experiencing a record pace of direct online orders.

The company also recently secured its first U.S. sales order from the California-based online vegan grocery store, GTFO It's Vegan; marking the first in its relationship with the sustainable grocer.

"The partnership with Green Spoon is poised to significantly boost Very Good's wholesale retail distribution in the U.S. which is a key component of our 2021 growth strategy," said Mitchell Scott, CEO of The Very Good Food Company.

"As consumers increasingly gravitate toward plant-based proteins, we have received incredible U.S. demand for our innovative, nutritious and delicious products. We are excited to partner with a like-minded company like Green Spoon to help us reach even more consumers at the store-shelf level in regional and nationwide grocers and other brick-and-mortar retailers. We are currently in advanced conversations with several large and mid-sized chains representing 800+ retail stores to carry our products, so we are well-positioned for scalable growth in the U.S. this year."

"This partnership incorporates everything we stand for as innovators in the natural food and beverage industry," said Green Spoon Sales CEO and Co-Founder Kari Pedriana.

"The plant-based trend has seen tremendous growth and exciting innovation. Together, Green Spoon Sales and The Very Good Food Company are reshaping the future of foods available in the marketplace and bringing the highest quality products to grocery shelves and consumers' homes."

Very Good recently announced the commission of its first production line at its 45,000 square foot facility in Vancouver. The Rupert facility is enabling the increased production of its low-processed, plant-based meat alternatives product line, allowing the company to meet high demand while expanding its footprint in Canada and the U.S.

Very Good today also announced that it has retained KCSA Strategic Communications ("KCSA"), a leading New York City-based communications firm to create a comprehensive, strategic communications program supporting Very Good's public and investor relations programs.

For its services, KCSA will receive US$22,000 per month. The term of the engagement will be initially six months and then ongoing on a month-to-month basis. The company has the right to terminate the relationship with KCSA on 30 days' notice.

Founded in 2010, Green Spoon Sales is a natural food and beverage brokerage that represents the most disruptive and emerging consumer packaged goods in the industry.

The Very Good Food Company is plant-based meat and vegan cheese company in British Columbia Canada. 

The Very Good Food Company Inc. (VERY) opened trading at C$4.82 per share.

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