- The Very Good Food Company (VERY) will launch its new gluten-free and soy-free Butcher’s Select product line this summer
- The products will be available through a limited release on VERY GOOD’s e-Commerce platform
- Plant-based meat sales have outpaced conventional animal product sales for the third consecutive year
- The Very Good Food Company Inc. is an emerging plant-based food technology company
- The Very Good Food Company Inc. (VERY) opened trading at C$2.95 per share
The Very Good Food Company (VERY) announced the upcoming launch of its new gluten-free and soy-free Butcher’s Select product line this summer.
A prime cut of plant-based goodness, this premium line packs an extra meaty taste and texture while using simple and wholesome ingredients.
With more consumers interested in plant-based products due to a focus on healthier and more sustainable habits, more than half of U.S. households are now purchasing plant-based foods. According to recent studies, plant-based meat sales have outpaced conventional animal product sales for the third consecutive year.
The Butcher’s Select line will not only appeal to households interested in a more plant-based diet but also extends the company’s consumer base to the estimated 30 per cent of Americans who avoid gluten.
The new product line will diversify the company’s portfolio of plant-based meats and position The Very Good Butchers brand in the alternative meat substitute category largely dominated by Beyond Meat and Impossible Foods. The products will be available through a limited release on Very Good’s e-Commerce platform next month with a retail rollout across North America to follow.
“Core to Very Good is our belief that everyone deserves delicious and nutritious plant-based food that is both accessible and not full of unpronounceable ingredients,” said Mitchell Scott, co-founder and CEO of The Very Good Food Company.
“Butcher’s Select will engage a new set of consumers with dietary restrictions or preferences and significantly increase our target customer base. We’re thrilled to offer better, cleaner and more accessible options that taste great, and we hope to inspire even more people to be conscious about the impact of the food they’re consuming.”
The Very Good Food Company Inc. is an emerging plant-based food technology company that produces nutritious and delicious plant-based meat and cheese products.
The Very Good Food Company Inc. (VERY) opened trading at C$2.95 per share.
