Source: GLAAM, Co. Ltd.
  • GLAAM Co. and Jaguar Global Growth Corp. (JGGC) signed a business combination agreement that will see GLAAM become a publicly traded company
  • GLAAM is the inventor and manufacturer of G-Glass, the world’s first architectural media glass that combines IT building material and architectural glass into one standalone product
  • The combination is expected to significantly expand the total addressable market centered on digital out-of-home (DOOH) media market, which market has a current estimated value of US$20 billion
  • Jaguar Global Growth Corp. (JGGC) opened trading at US$10.49 per share

A designer and manufacturer of architectural display glass is going public.

GLAAM Co. and Jaguar Global Growth Corp. (NASDAQ:JGGC) signed a business combination agreement that will see GLAAM become a publicly traded company.

GLAAM is the inventor and manufacturer of G-Glass, the world’s first architectural media glass that combines IT building material and architectural glass into one standalone product. G-Glass has a variety of applications, including digital out of home media and marketing.

G-Glass combines architectural glass with customizable, large-scale digital media display capabilities. The company claims the product allows buildings to be transformed into “huge digital art canvases” that transmit real-time event broadcasts and becomes an interactive experience through sensors and smartphone connectivity.

The combination is expected to significantly expand the total addressable market centered on digital out-of-home (DOOH) media market. The global DOOH content delivery market has a current estimated value of US$20 billion, growing by 12 per cent per annum between 2021 and 2025.

With its display technology, G-Glass broadens the reach of DOOH media to transparent vertical real estate, driving additional value for building owners and developers, as well as generating advertising and media revenues for GLAAM.

Traditional displays, such as LED screens, LED mesh, and LED bars do not offer much transparency and their durability of less than five years. G-Glass boasts media functionality, 99.7 per cent transparency, low operating costs, and architectural-grade durability, providing long-term operating expense savings of approximately 80 per cent for owners and developers.

GLAAM’s team is working to expand internationally, focusing on large-ticket projects that include multi-unit digital place-based networks and large format digital urban wallscapes. GLAAM’s current pipeline includes more than US$1 billion in potential projects that are in ongoing discussions, with US$86 million of these opportunities considered by its leadership to be “high probability.”

“With G-Glass, GLAAM offers a differentiated technology product that can deliver value to all commercial real estate stakeholders and catalyzes growth in some of the most attractive global markets,” said Ho Joon Lee, CEO of GLAAM. “Our technological edge and established operational foundation give us significant advantages in a market with high barriers to entry. We believe we are positioned for rapid growth and are already making major strides to expand our global pipeline with projects across Korea, Canada, Saudi Arabia, and the U.S. We welcome Jaguar Global’s partnership and support, which will allow us to gain enhanced exposure to investors and key real estate decision-makers across our international target markets. I look forward to a successful transaction and expanding G-Glass’s global growth potential.”

Gary Garrabrant, Chairman and CEO of Jaguar Global, added, “Joining forces with Ho Joon Lee and GLAAM is a powerful strategic combination, following our 25-year history of active, partner-centric company building. Our presence and focus on the most compelling markets in Asia and globally naturally aligns with GLAAM’s presence and promise. GLAAM’s proven and proprietary technology can broaden the reach of DOOH media to vertical structures of all kinds. We believe capitalizing on our differentiated relationships with industry leaders will catalyze an exciting new chapter of growth for GLAAM as a public company.”

As a result of the business combination, GLAAM and Jaguar Global shareholders will exchange their shares for shares in the new combined company, NewCo. Once the transaction closes, NewCo is expected to be renamed, and its ordinary shares are anticipated to be listed on the NASDAQ Stock Market under a new ticker symbol.

Jaguar Global Growth Corp. (NASDAQ:JGGC, JGGCR, and JGGCW) is a partnership between Jaguar Growth Partners, a global investor in growth companies, and Hennessy Capital Group, an alternative asset manager for innovative technology companies.

Jaguar Global Growth Corp. (JGGC) opened trading at US$10.49 per share and has risen 6.6 per cent since this time, last year.

The material provided in this article is for information only and should not be treated as investment advice. For full disclaimer information, please click here.

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