- Premium Plant-based products are hitting mainstream retail markets
- Rritual has scaled its production to meet growing demand
- The Rite-Aid rollout will be phased toward reaching 1000 retail stores
- Rritual's proprietary Immune-Synergy Six Mushroom Blend contains a daily prebiotic blend that nourishes a healthy gut microbiome
- Rritual Superfoods Inc. (RSF) is down 3.49 per cent and is trading at C$0.83 at 12:28 pm ET
Rritual Superfoods Inc. (RSF) premium brand of functional superfoods will launch in Rite-Aid stores throughout the USA in Q2 and Q3.
"This first national retail rollout is a major achievement for the Rritual brand," said David Kerbel, Rritual Superfoods CEO.
"It validates both supply and demand for the category, specifically our product quality and the rapidly growing interest of consumers in functional superfoods," added Kerbel.
Rritual has scaled its production to meet growing demand, with a strategic sales and marketing focus aimed at major retailers across the USA in 2021.
The Rite-Aid rollout will be phased toward reaching 1000 retail stores, in addition to Rite-Aid's e-commerce platform.
Rritual's retail strategy is disruptive. Rritual is aiming at national retailers rather than regional rollouts in order to gain market share and category-defining leadership.
Rritual product offerings are all USDA-certified organic and are a caffeine-free option that can be mixed with other beverages or enjoyed by itself.
Rritual's proprietary Immune-Synergy Six Mushroom Blend is the only functional health product on the market that contains a daily prebiotic blend that nourishes a healthy gut microbiome and facilitates balanced digestive function.
David Kerbel, CEO of Rritual Superfoods Inc. in an interview recently discussed Rritual Superfoods line of functional mushroom and adaptogen formulations, as well as the growing 'Superfoods' and 'Functional Foods' categories as a whole.
ELSE NUTRITION HOLDINGS INC, a plant-based baby, toddler and children's nutrition company, is also upping distribution, having recently announced that it has signed a distribution agreement with US-based Imperial Distributors of Worcester, Massachusetts.
Imperial is recognized throughout the Northeast, South Atlantic and the Midwest United States as a leader in distribution, merchandising and category management.
"Partnering with Imperial distribution offers a regional view and a strategic relationship with several regional mid-tier and key accounts in New England and beyond," said Hamutal Yitzhak, CEO and Co-Founder of Else Nutrition.
"We look forward to Imperial playing a key role in our growth in this core region, commencing with Big Y in April of this year," she added.
This follows their previous announcement of rolling out its Plant-Based Complete Nutrition for Toddlers at over 100 Raley's, Bel Air Markets and Nob Hill Foods locations in Northern California and Nevada in April 2021.
Rritual Superfoods Inc. (RSF) is down 3.49 per cent and is trading at C$0.83 at 12:28 pm ET.