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  • TELUS (T) has partnered with Calgary-based Worldplay Communications to innovate local community content and give Canadian businesses and consumers a new platform to connect virtually
  • Consumers will have the ability to stream live events online and through the Optik TV platform
  • Businesses will have the ability to change the delivery of virtual conferences
  • In 2020, TELUS and Worldplay piloted the platform by hosting 200 municipalities across British Columbia
  • TELUS is up 0.34 per cent to C$26.85 per share

TELUS (T) has partnered with Calgary-based Worldplay Communications to innovate local community content and give Canadian businesses and consumers a new platform to connect virtually.

Consumers will have the ability to stream live events online and through the Optik TV platform, including community events, cultural or faith-based services and local sporting events.

Businesses will have the ability to change the delivery of virtual conferences, connect through secure video solutions, and create branded content pages where they can engage with their partners and customers.

TELUS President of Home Solutions Zainul Mawji said the company’s priority is to deliver the best possible experience across the full scope of its customers’ digital lives as Canadians increasingly turn to digital tools to work, learn, and stay connected to their loved ones and communities throughout the Covid-19 pandemic.

“As part of our global leadership in social capitalism, we work closely with thousands of charities and grassroots organizations nation-wide and this new platform presents an exciting opportunity for them to create content and connect meaningfully with their communities. With the backbone of TELUS’ world-leading PureFibre and wireless networks, the opportunities Worldplay offers to create and share content in an accessible way are truly endless.”

Worldplay Communications is a global software-as-a-service (SaaS) company and leader in video management and distribution that provides innovative video technologies for businesses and organizations to teach, entertain and share.

Worldplay’s Vidflex™ is a customizable, easy-to-use video platform that provides customers with a digital toolset to host, manage, control, distribute, live stream, catalog and monetize their videos.

In 2020, TELUS and Worldplay piloted the platform by hosting 200 municipalities across British Columbia at the first ever CivX Virtual Conference.

TELUS and Worldplay have partnered to provide the Vidflex™ technology to four Indigenous communities in British Columbia, including Haisla Nation, Huu-ay-aht First Nations, Williams Lake First Nation, and Tk’emlúps te Secwe̓pemc.

Haisla Nation has used the platform for broadcasting of key Haislakla language revitalization workshops. The protection and revitalization of Haislakala is a key initiative in the community, as there are only 85 remaining fluent speakers.

Through Vidflex™, Haisla was able to share and distribute video content through a controlled storytelling experience, and to host language learning sessions virtually, which proved to be a successful method for engaging community members during the pandemic.

Huu-ay-aht First Nations has also found success with the platform through live-streaming an all candidates meeting in advance of the nation’s election. Community members demonstrated their civic participation with 95 per cent of members joining the virtual meeting.

Huu-ay-aht First Nations Councillor John Jack said by working with TELUS and Worldplay, it has offered the community more ways to engage with its citizens in a meaningful and interactive way.

“It has expanded our ability to control the content we are offering and how it is presented, and set us up with the equipment we needed to do this properly and professionally while building capacity within our Nation.”

For businesses, the opportunities to produce tailored content for their partners and customers are endless, such as virtual conferences, video training and onboarding, and secure, private communication channels for live and recorded video town hall meetings.

TELUS is up 0.34 per cent to C$26.85 per share.

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