- TAAT™ (TAAT) secures chainwide U.S. gas station placement with integrated regional marketing program
- As a new TAAT™ retailer, Speedee Mart is incorporating strategic placements of promotional signage both in-store and outside
- It is coordinating with new and existing chain retail partners to augment its retail presence with various advertising tactics
- TAAT™ has developed a tobacco-free and nicotine-free alternative to traditional cigarettes offered in Original, Smooth, and Menthol varieties
- TAAT™ Global Alternatives Inc. (TAAT) is up 6.69 per cent, trading at C$1.69 at 1:05 pm EST
TAAT™ Global Alternatives (TAAT) Original, Smooth, and Menthol products are now available at all Speedee Mart gas stations in the state of Nevada.
Established in 1995, Speedee Mart’s Nevada locations are situated across the Las Vegas Valley including in Las Vegas, Summerlin, and Henderson, operating under several national convenience chain banners.
As a new TAAT™ retailer, Speedee Mart is incorporating strategic placements of promotional signage both in-store and outside of its stores as a means of driving brand awareness.
As TAAT™ has continued to gain market share throughout regions such as southern Nevada and eastern/central Ohio, it is coordinating with new and existing chain retail partners to augment its retail presence with various advertising tactics to build upon the brand’s current momentum in the tobacco category.
In a press release that was released back in January, TAAT announced its initiative to focus on placing TAAT™ in gas station convenience outlets given the significant correlation between routine purchases of fuel and tobacco products in the same transaction.
Shortly thereafter, it announced an incentive program designed to encourage chain retailers to distribute “TAAT™ Twos” and convert recipients of these samples into first-time purchasers of a pack of TAAT™.
Whether at the regional or national level, chain retailers such as Speedee Mart have proven to be particularly instrumental in fortifying TAAT™’s presence in a given market, given the store-by-store insights in specific locales that can help to influence business decisions.
TAAT™ Chief Executive Officer Setti Coscarella commented, “I believe TAAT™ has managed to supersede this because of the extraordinarily intuitive value proposition that can be understood by smokers, retail buyers, and top-level executive management alike.”
“We look forward to working with their team to execute these integrated advertising strategies so that we can continue driving awareness and popularity of TAAT™,” added Coscarella.
TAAT™ has developed a tobacco-free and nicotine-free alternative to traditional cigarettes offered in Original, Smooth, and Menthol varieties.
TAAT™ Global Alternatives Inc. (TAAT) is up 6.69 per cent, trading at C$1.69 at 1:05 pm EST.
