- TAAT (TAAT) has finalized its partnership with sales agency CROSSMARK
- CROSSMARK’s omnichannel expertise and established relationships with major retailers has led to success in commercializing tobacco category offerings in the United States
- The goal of this partnership will be to expand the availability of TAAT in Ohio and potentially elsewhere the United States
- TAAT is a tobacco-free and nicotine-free alternative to traditional cigarettes offered in “Original”, “Smooth”, and “Menthol” varieties
- TAAT Lifestyles & Wellness (TAAT) opened at C$3.21 per share
TAAT Lifestyle & Wellness Ltd (TAAT) has finalized its partnership with sales agency CROSSMARK providing access to over 100,000 U.S. convenience stores.
All three varieties of TAAT are now being represented by CROSSMARK, a Texas-based sales and merchandising agency for CPG products.
CROSSMARK omnichannel expertise and established relationships with major retailers across the US have led to demonstrated success in commercializing tobacco alternatives that achieved dominant e-cigarette market share in the United States.
CROSSMARK is presently working with the company to expand the availability of TAAT™ in Ohio and potentially elsewhere in the United States.
TAAT™ Chief Executive Officer Setti Coscarella commented, “Ever since TAAT was first placed on store shelves in Ohio in December 2020, we have received glowing feedback about the product from both legal-aged smokers and retailers alike. It is common knowledge in the world of business that this is only the first step towards the success of a product launch.
We selected CROSSMARK to represent TAAT because their formula for creating, implementing, and executing strategies for CPG merchandising has been honed over decades of bringing new consumer products to mainstream retail channels.
We are thrilled to have CROSSMARK on our side as we seek to make TAAT products available to legal-aged smokers throughout the United States.”
Jeff Neihart, a Vice President and General Manager of Customer Service for CROSSMARK commented, “We are very selective in onboarding only a limited number of new brands each year, and it gives me great satisfaction to have found a match in TAAT as a novel, relevant, and ‘sticky’ product that could continue to resonate well with legal-aged smokers.
We are confident that we can amplify the value proposition offered by TAAT to legal-aged smokers in the United States and help the Company meet or exceed their goals.”
TAAT Lifestyle & Wellness Ltd. (TAAT) markets a tobacco-free and nicotine-free alternative to traditional cigarettes available in “Original”, “Smooth”, and “Menthol” varieties.
TAAT Lifestyles & Wellness (TAAT) opened at C$3.21 per share.
