- TAAT has launched a program for U.S.-based chain retailers who carry TAAT™ products
- Eligible tobacco retailers in Ohio, West Virginia, and Pennsylvania are being invited by the company to participate in this program
- Participating locations will be distributing complimentary samples of TAAT products to create product awareness
- TAAT markets a tobacco-free and nicotine-free alternative to traditional cigarettes
- TAAT Global Alternatives Inc. (TAAT) opened trading at C$1.90 per share
TAAT has launched a program for U.S.-based chain retailers who carry TAAT™ products.
Individual stores can earn incentives for converting recipients of promotional TAAT samples into purchasers of a full TAAT pack. This program will initially be launched in select convenience franchise locations in Ohio, West Virginia, and Pennsylvania.
The incentive program is part of a series of marketing tactics geared towards consumer education and conversion from traditional tobacco products. Incentives are to be awarded based on a conversion yield structure that can be negotiated with each retail chain to align with any existing similar programs from CPG vendors.
The company’s objective with its chain retailer sample incentive program is to “intercept” purchases of tobacco cigarettes for the purpose of generating product awareness, while also distributing complimentary samples of the TAAT variety that is most likely to be of interest to a current smoker based on their preferred tobacco cigarette brand.
TAAT™ Chief Executive Officer Setti Coscarella commented on the program.
“In the tobacco industry, you cannot be shy at all when it comes to angling for long-term market share once your product has gained initial momentum. Indeed, the overall process is a marathon and not a race, which is exactly why we took a disciplined and patient approach to our launch efforts in late 2020 and early 2021. As our presence in convenience and fuel chains grows along with our global store count, we have recognized the value our chain partners can provide us in terms of strengthening category penetration through store-level sample distribution underpinned by an incentive program for turning sample recipients into purchasers of TAAT™. Based on the performance of this program, it can be adapted to additional locations within a given chain, which could be a factor in scaling our retail presence even more rapidly.”
“The majority of current smokers in the United States do not yet know that a nicotine-free and tobacco-free alternative such as TAAT™ even exists, which is why I believe the free TAAT™ Twos samples offered with packs of leading cigarette brands can be very effective in driving awareness; particularly with the aid of an incentive program such as the one we will be launching this quarter,” he added.
TAAT Global Alternatives (TAAT) markets a tobacco-free and nicotine-free alternative to traditional cigarettes available in “Original”, “Smooth”, and “Menthol” varieties.
TAAT Global Alternatives Inc. (TAAT) opened trading at C$1.90 per share.
