Source: Boundary Brighton
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  • TAAT (TAAT) was a sponsor of the Boundary music festival in Brighton
  • The company is scaling its marketing efforts targeted toward adult smokers in the United Kingdom as a greater supply of TAAT is set to enter the market
  • TAAT’s UK distributor Green Global Earth (GGE), recognized the opportunity to capitalize on the event’s outdoor environment where smoking is permitted
  • TAAT Global Alternatives (TAAT) markets a tobacco-free and nicotine-free alternative to traditional cigarettes
  • TAAT Global Alternatives Inc. (TAAT) opened trading at C$0.85

TAAT (TAAT) was a sponsor of the Boundary music festival in Brighton (population 290,000).

The company is scaling its marketing efforts targeted toward adult smokers in the United Kingdom as a greater supply of TAAT is set to enter the market, following the largest shipment of TAAT to the U.K. to date.

Boundary is a one-day festival at Stanmer Park, which expanded the size of its outdoor venue space this year. TAAT’s UK distributor Green Global Earth (GGE), recognized the opportunity to capitalize on the event’s outdoor environment where smoking is permitted to gain awareness and trial among adult smokers attending the festival.

TAAT Chief Executive Officer Michael Saxon commented,

“For the launch of TAAT in the U.K., we initially focused on London, though we are now expanding into other areas of southeastern England as we organically grow our footprint. Being part of events like Boundary has proven to be effective in many countries in which I have worked, so we’re pleased to have had the opportunity to engage adult smokers at the Boundary festival as part of our widened U.K. rollout. This opportunity comes on the heels of our first in-person meeting with GGE, who is doing a great job of building upon the brand’s existing presence in its first international market.”

TAAT Global Alternatives markets a tobacco-free and nicotine-free alternative to traditional cigarettes available in “Original,” “Smooth,” and “Menthol” varieties.

TAAT Global Alternatives Inc. (TAAT) opened trading at C$0.85.


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