- TAAT Global Alternatives (TAAT) has appointed Michael Saxon as the company’s CEO and member of its Board of Directors
- Mr. Saxon is a 20-year global veteran of the tobacco industry, including Altria Group and Philip Morris International (PMI)
- Mr. Saxon has over 25 years of experience growing Fortune 100 businesses in the United States, Europe, and Asia
- TAAT Global Alternatives (TAAT) markets a tobacco-free and nicotine-free alternative to traditional cigarettes
- TAAT Global Alternatives Inc. (TAAT) opened trading at C$0.88
TAAT Global Alternatives (TAAT) has appointed Michael Saxon as the company’s CEO and member of its Board of Directors.
Mr. Saxon, a 20-year global veteran of the tobacco industry, is expected to be instrumental to the company’s ability to scale the footprint of TAAT at a global level.
Former CEO Setti Coscarella will remain available to the company as an advisor.
Michael Saxon is an accomplished consumer products executive with over 25 years of experience growing Fortune 100 businesses in the United States, Europe, and Asia. Over his career, Mr. Saxon has succeeded in various go-to-market models, including wholesale, distributor, and DSD. He brings experience creating new products and brands and having been the catalyst for successful large-scale transformation initiatives to drive organic growth and executing M&A transactions to enter new markets. Mr. Saxon served in various positions for over 20 years with Altria Group and Philip Morris International (PMI).
Michael Saxon commented on the appointment.
“I’m excited to be joining the TAAT team. This is an exhilarating time in our industry, and TAAT is positioned to be a disruptor. With about eighteen months of actual market and consumer feedback, I believe TAAT is in an ideal position to accelerate its commercialization efforts. This will include focusing our efforts on the large and profitable USA market, while our product development team leverages their capabilities to develop other Beyond Tobacco products that can further disrupt the USA and other international markets. There is a tremendous market opportunity for the company, and I am eager to launch new initiatives to accelerate adult consumer adoption of TAAT.”
Former CEO and Director Setti Coscarella added,
“It has been my pleasure to lead TAAT through our initial years and through the pandemic. At this point, I am satisfied the company is in an excellent position to hand direction over to Mr. Saxon, and I am pleased to be continuing my participation as an advisor.”
TAAT Global Alternatives (TAAT) markets a tobacco-free and nicotine-free alternative to traditional cigarettes available in “Original”, “Smooth”, and “Menthol” varieties.
TAAT Global Alternatives Inc. (TAAT) opened trading at C$0.88.
