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  • SLANG Worldwide (SLNG) is partnering with Natura to relaunch the popular edibles brand District Edibles in California
  • District Edibles were previously one of the top-selling gummies in California
  • Natura has been granted an exclusive license to produce and distribute the SLANG product suite in California
  • SLANG is a global leader in the cannabis CPG sector with a diversified portfolio of popular brands available across the US
  • SLANG Worldwide Inc. (SLNG) opened trading at C$0.22 per share

SLANG Worldwide (SLNG) is partnering with Natura to relaunch the popular edibles brand District Edibles in California.

Based in Sacramento, Natura is bringing back one of California’s favourite infused products, District Edibles, which were previously one of the top-selling gummies in the state.

“With brand recognition for District Edibles already established, this partnership will enable SLANG to increase Gross Merchandise Value and distribution in one of our key emerging markets,” said Chris Driessen, CEO of SLANG.

California is the largest cannabis market in the U.S., generating sales of nearly $4.4 billion USD in 2020 up 57 percent from 2019.

Natura has been granted an exclusive license to produce and distribute the SLANG product suite in California. SLANG will also provide sales consulting services and will receive royalty payments for each branded product sold in the state.

Seth Sznapstajler, VP of Sales, Natura commented on the partnership.

“SLANG is one of the most successful and admired industry leaders in cannabis consumer packaged goods. Natura has a world-class manufacturing facility, built to bring the best cannabis products to market. With this partnership, we have a dream team that will enable SLANG brands to thrive in California. By popular demand, we’re kicking off the partnership by launching District Edibles. The Natura team is ecstatic to bring such a tasty and high-quality product to the California market.”

SLANG is a global leader in the cannabis CPG sector with a diversified portfolio of popular brands distributed across the United States. The company specializes in acquiring and developing market-proven regional brands as well as launching innovative new brands to seize global market opportunities. 

SLANG Worldwide Inc. (SLNG) opened trading at C$0.22 per share.

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