- Simply Better Brands Corp. (SBBC) is growing its PureKana wellness brand via omni-channel expansion and plans broader market footprint
- The company has diversified assets in plant-based and holistic wellness products
- PureKana is investing in a national omni-channel sales organization with a consumer-centric portfolio by shopping trip mission
- Simply Better’s net sales for 2021 are expected to be between US$15.8 to US$16 million
- Simply Better has also entered into an advisory agreement with Opensky Opportunities Fund Ltd
- Simply Better Brands Corp. (SBBC) is unchanged trading at $4.85 per share as of 10:52 a.m. EST
Simply Better Brands Corp. (SBBC) is growing its PureKana wellness brand via omni-channel expansion and plans a broader market footprint.
It controls an international omni-channel platform with diversified assets in plant-based and holistic wellness products.
The company’s brands are distributed through both its e-commerce platforms and traditional retail channels. SBBC’s key brands are PureKana (CBD & wellness), TRUBAR (plant-based nutrition) and No B.S. Skincare (clean ingredient skin care).
PureKana has brought in significant sales from its direct-to-consumer site, purekana.com. The brand is investing in a national omni-channel sales organization with a consumer-centric portfolio by shopping trip mission.
In addition to the growth from distribution expansion, the PureKana Brand will address more diverse sets of wellness areas. The innovation footprint will now include offerings in recreation, and weight management.
Simply Better’s preliminary unaudited net sales for 2021 are expected to be between US$15.8 to US$16 million over net sales of US$13.8 million achieved in 2020. For 2022, the company expects consolidated net sales to be between US$32 million and US$35 million.
Simply Better has also entered into an advisory agreement with Opensky Opportunities Fund Ltd. for business development services, branding and business development analysis, and data consulting services. Simply Better will spend US$600,000 paid quarterly starting on May 26 and may by paid in cash or common shares.
Simply Better Brands Corp. (SBBC) is unchanged trading at $4.85 per share as of 10:52 a.m. EST.
