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  • Simply Better Brands (SBBC) has announced two new flavor profiles under its growing TRUBAR brand
  • The new flavors are “Mint to be Chip” and “Get in my Belly, PB & Jelly”
  • The new flavors are in response to accelerated demand by consumers and retailers in the United States and Canadian markets
  • Simply Better Brands leads an international omni-channel platform with diversified assets in the emerging plant-based and holistic wellness consumer product categories
  • Simply Better Brands Corp. (SBBC) remains unchanged, trading at C$0.215 per share at 12:20 pm ET

Simply Better Brands (SBBC) has announced two new flavor profiles under its growing TRUBAR brand.

The new flavors are “Mint to be Chip” and “Get in my Belly, PB & Jelly”. The new flavors are in response to accelerated demand by consumers and retailers in the United States and Canadian markets.

The innovation will be available in both brick and mortar distribution and online sales channels in the third quarter of 2022.

Kathy Casey, CEO of Simply Better Brands, commented on the news.

“As we follow the bar consumer, one key decision criteria, after taste, is variety. Heavy bar users eat bars daily and demand excitement in their brand of choice. Our bars are now broadly omnichannel available in retailers like Costco, Walgreens, Amazon, Whole Foods, 7-Eleven and Loblaws. We want to ensure the consumer enjoys greater variety in both flavour and form.”

TRUBAR, a plant-based protein bar, introduced a first-of-its-kind food category where delicious, dessert-inspired flavour meets clean and simple ingredients. The “Mint to be Chip” flavour combines fresh mint, chocolate and almond ice cream-like flavours transformed into a bar. “Get in my Belly, PB & Jelly” is creamy peanut butter mixed with a delicate sweet strawberry jam to have everyone’s childhood favourite come to life.

TRUBARs have tapped into an entirely new space, which they’re coining as Indulgent Nutrition.

TRUBAR adheres to the strict nutritional guardrails of dairy-free, soy-free, no sugar alcohol, vegan, non-GMO and gluten-free expected by loyal consumers of the brand.

Simply Better Brands is an international omnichannel platform with diversified assets in the emerging plant-based and holistic wellness consumer product categories. The company focuses on expansion into high-growth product categories, including plant-based food, clean ingredient skincare and plant-based wellness. 

Simply Better Brands Corp. (SBBC) remains unchanged, trading at C$0.215 per share at 12:20 pm ET.

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