Source: TRUWOMEN.
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  • Simply Better Brands’ (SBBC) TRUBAR has expanded its Costco footprint
  • The protein bar, by subsidiary TRUWOMEN, will return to the southeast U.S. for the second-straight year in seven states in addition to four in the northwest
  • The product has been outperforming in its category
  • Simply Better Brands leads an international omni-channel platform with diversified assets in the plant-based and holistic wellness consumer product categories
  • Simply Better Brands (SBBC) is unchanged trading at $5.00 per share

Simply Better Brands’ (SBBC) TRUBAR has expanded its Costco footprint.

TRUBAR, by subsidiary TRUWOMEN, is a plant-based protein bar that combines dessert-inspired flavours with clean and simple ingredients.

After last year’s successful rotation in the southeast U.S., TRUBAR will return to the region this year in Florida, Georgia, North Carolina, South Carolina, Tennessee, Alabama, Mississippi and Puerto Rico. It will also make select appearances in Washington, Oregon, Alaska and Idaho.

Products on offer include a dual pack of “Oh Oh Cookie Dough” and “Daydreaming About Donuts” flavours or a dual pack of “Oh Oh Cookie Dough” and “Smother Fudger Peanut Butter”.

“The expanded buildings in Costco complement our broad distribution at other U.S.-based strategic retailers like Amazon, Whole Foods, Fresh Thyme and Walgreens,” said Kathy Casey, Simply Better Brands’ CEO. “As Costco is a shopper destination for snack bars, we are thrilled to see our offer outperforming the category.”

Simply Better Brands leads an international omnichannel platform with diversified assets in the plant-based and holistic wellness consumer product categories.

Simply Better Brands (SBBC) is unchanged trading at $5.00 per share as of 10:34 am EST.

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