- Simply Better Brands (SBBC) PureKana Brand has grown 362 per cent vs one year ago
- The company source of growth has pushed the company to increase 362 per cent versus a year ago at a 68 per cent gross margin in the first half of 2022
- The company has also expanded distribution in eight states to include: IL, WI, MN, FL, GA, NC, SC, and CA
- The overall aspiration of the PureKana wholesale team when looking at the convenience store trade channel is that it will drive innovation throughout the category.
- Simply Better Brands (SBBC) opened trading at C$0.28
Simply Better Brands (SBBC) expands its brick-and-mortar retail footprint, which reflects wholesalers, drug stores, convenience stores, as well as CBD specialty retail.
After PureKana was recognized by Brightfield Group as one of the fastest growing brands in the category in their 2022 Mid-year US CBD report, it is pushing its growth through online customer acquisition of 13,000 plus consumers per month.
The company’s source of growth has pushed the company to increase 362 per cent versus a year ago at a 68 per cent gross margin in the first half of 2022.
“Through extensive consumer research, we identify innovation hunting grounds for the ever-evolving wellness consumer. With a more diverse set of active ingredients, new form factors, and/or emerging cannabinoids, the PureKana brand is now addressing consumer problems agnostic of CBD,” says Kathy Casey, Simply Better Brands CEO.
“[…] our recent keto gummy launch and upcoming nootropic offering do not contain CBD and the old staples of gummies and oils, will be supported by sublingual oral strips and hard candies for quick onset, portability, and discreet use,” added Casey, Simply Better Brands CEO.
The company has also expanded distribution in eight states to include: IL, WI, MN, FL, GA, NC, SC, and CA.
The eight-state expansion is driven by entry into three new convenience gas and specialty distributors in the past six months.
Additionally, PureKana launched into the convenience trade channel in 58 premium Loop Neighborhood Market California locations in September 2022.
The new distribution will focus on its new alternative cannabinoid convenience portfolio.
“The convenience trade channel adapts quickly to consumer demand trends, and our new launch plan will provide an opportunity for us to interact with thousands of consumers looking for new hemp-based wellness products,” says Simply Better brands Vice President, Sales, Joe Wichser.
The overall aspiration of the PureKana wholesale team when looking at the convenience store trade channel is that it will drive innovation throughout the category.
The company leads an international omnichannel platform in the emerging plant-based and holistic wellness consumer product categories.
Simply Better Brands (SBBC) opened trading at C$0.28.
