Source: livenobs.com
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  • Simply Better Brands (SBBC) No B.S. Skincare Brand dives into emerging technologies to expand its market share
  • The NFT, Confidence Infusion, is a customer acquisition strategy focused on gaining new customers by reminding them self-worth doesn’t come from a product
  • The NFT artwork portrays a half-full skincare bottle with the following words printed on the label: “If it comes in a bottle for $9.99, THAT is not confidence”
  • After checkout, Confidence Infusion purchasers receive an email notification with instructions to transfer the NFT to their Crypto Wallet of choice
  • Simply Better Brands (SBBC) is up 2.44 per cent, trading at C$0.42 per share at 1:15 pm EST

Simply Better Brands has launched an innovative marketing campaign that includes a free NFT called “Confidence Infusion.”

The NFT is a customer acquisition strategy focused on gaining new customers by reminding them self-worth doesn’t come from a product and empowering them to be their most confident selves.

The NFT artwork portrays a half-full skincare bottle with the following words printed on the label: “If it comes in a bottle for $9.99, THAT is not confidence.”

This initiative adds to the previously executed Web3 entry of Simply Better Brand’s PureKana brand, where the PureKana brand can be metaverse-shopped in the Somnium and Crypto Voxel space.

Pursuing cutting-edge technologies, optimizing the eCommerce experience, and expanding into brick-and-mortar retail are driving No B.S. to improve its sales performance.

After checkout, Confidence Infusion purchasers receive an email notification with instructions to transfer the NFT to their Crypto Wallet of choice.

“At No B.S., we believe self-worth and self-confidence come from within, and a healthy, good-looking skin has a lot to do with feeling well and letting go of unnecessary B.S. in your life,” said No B.S. Skincare CEO Diana Briceno.

Only 50 editions of the Confidence Infusion NFT were minted for free using the Polygon Blockchain and listed on Open Sea.

According to SkyQuest Technology, the Global Non-Fungible Tokens (NFTs) Market was valued at US$15.70 billion in 2021, and it is expected to reach US$122.43 billion by 2028 with a CAGR of 34.10 per cent during the forecast period of 2022 – 2028.

No B.S. is on a mission to strip away the B.S. and change beauty for good with safe and healthy skincare.

It is focused on being a line of vegan and gluten-free products with no harmful petrochemicals, parabens, sulphates, artificial colourants, fragrances, or phthalates – and no animal testing, ever.

Simply Better Brands Corp. leads an international omnichannel platform with diversified assets in the emerging plant-based and holistic wellness consumer product categories. 

Simply Better Brands (SBBC) is up 2.44 per cent, trading at C$0.42 per share at 1:15 pm EST.


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