Source: Simply Better Brands.
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  • Simply Better Brands (SBBC) has expanded its metaverse footprint together with strategic partner, New Frontier Presents
  • The alliance enables the company to rapidly develop digital brand and shopping experiences in the omni-channel environment of virtual reality, tablet, and mobile
  • New Frontier Presents offers the ability to create entertainment experiences within the metaverse
  • Simply Better Brands is an international omni-channel platform promoting healthy and active lifestyles
  • Simply Better Brands Corp. (SBBC) was down 7.50 per cent, trading at C$0.37 per share at 11:32 am ET

Simply Better Brands (SBBC) has expanded its metaverse footprint together with strategic partner, New Frontier Presents.

The alliance enables the company to rapidly develop digital brand and shopping experiences in the omni-channel environment of virtual reality, tablet, and mobile. New Frontier Presents offers the ability to create entertainment experiences within the metaverse.

PureKana was one of the early Metaverse movers in the plant-based wellness category with its initial entry in February 2022. In a recent report, McKinsey & Company predicted the Metaverse to grow to a $4 to $5 Trillion industry by 2030.

Kathy Casey, the CEO of Simply Better Brands commented on the announcement.

“As shopping behaviors evolve, we see the metaverse as a diverse experiential canvas. It enables us to engage with our consumers wherever and however they choose to shop. After completing our initial entry of branded gamification of our PureKana Wellness Brand this past February, our Metaverse Store is now active and shoppable in Somnium Space and Cryptovoxels.”

Jeff Buesing, co-founder of New Frontier Presents also provided his comments.

“We are proud to announce the deployment of the first Web3 Metaverse E-Commerce CBD store with our strategic partner Simply Better Brands. Users can visit PureKana locations in the Metaverse, place an order in virtual reality and have the order delivered to their home.

New Frontier Presents has locations across the metaverse.  PureKana’s flagship location is at the Odds City Pyramid in Somnium Space. The choice to build a home for PureKana at Odds City was due to the teleporter and foot traffic at the pyramid in Somnium Space.

Simply Better Brands is an international omni-channel platform promoting healthy and active lifestyles. The company focuses on leading innovation for the informed Millennial and Generation Z in the rapidly growing plant-based wellness, natural, and clean ingredient space. 

Simply Better Brands Corp. (SBBC) was down 7.50 per cent, trading at C$0.37 per share at 11:32 am ET.

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