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Source: Breakaway Music Festival
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  • Simply Better Brands (SBBC) has acquired a 60 per cent interest in Crisp Management Group Inc.
  • Simply Better Brands acquired 60 per cent of the issued and outstanding shares of Crisp for US$500,000 in SBBC shares
  • Simply Better Brands also provided a $200,000 working capital loan to Crisp
  • Simply Better Brands Corp. leads an omnichannel platform with assets in the plant-based and holistic wellness categories
  • Simply Better Brands Corp. (SBBC) is currently trading at C$5.60 per share

Simply Better Brands (SBBC) has completed its acquisition of a 60 per cent interest in Crisp Management Group Inc.

The previously announced acquisition will facilitate the sale and distribution of Simply Better Brands’ CBD and hemp products through Crisp’s Breakaway Music Festival in North America.

Crisp sells and distributes CBD and hemp products through its e-commerce platform, and also holds the exclusive rights to market CBD and hemp products at Breakaway Music Festivals throughout North America.

The Crisp Management Group CBD brand and Simply Better’s brands will be the exclusive CBD brands throughout the Breakaway Music Festival.

Kathy Casey, CEO of Simply Better Brands, commented,

“On our plant-based wellness mission, we relentlessly focus on efficacy, innovation and brand availability. Our partnership with the Crisp Management Group is about access to our targeted Gen Z and Millennial consumers during live experiential events. We remain convinced, CBD and music are key enablers to overall well-being and are thrilled to fuel the collaboration.”

Under the terms of the acquisition, the company acquired 60 per cent of the issued and outstanding shares of Crisp for US$500,000, paid in SBBC shares.  Simply Better Brands also extended a US$200,000 working capital loan to Crisp. 

Simply Better Brands Corp. leads an international omnichannel platform with diversified assets in the emerging plant-based and holistic wellness consumer product categories. The company continues to focus on expansion into high-growth consumer product categories including CBD products.

Simply Better Brands Corp. (SBBC) is currently trading at C$5.60 per share.

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