- Rivalry Corp. (RVLY) has announced that its online esports and traditional sports betting service is now live in Ontario
- Rivalry’s largest segment is esports betting, which is especially popular with the younger Millennial and Gen Z demographic
- The company is also launching a marketing campaign starting today, built around the theme: “Bet on Canada. Bet on Rivalry”
- According to the Government of Ontario, the size of the online gaming market in the province is estimated to be $1 billion annually
- Ontario becomes Rivalry’s second fully regulated market, following the approval of its Australian license earlier this year
- As of 9:37 AM ET, Rivalry Corp. is up 1.9 per cent, trading at $1.60 per share
Rivalry Corp. (RVLY) has announced that its online esports and traditional sports betting service is now live in Ontario.
On the first day of regulated online gaming in the province, Ontario residents can access Rivalry’s full sportsbook online at its website.
Rivalry’s largest segment is esports betting, which is especially popular with the younger Millennial and Gen Z demographic.
The company is launching a marketing campaign starting today, built around the theme: “Bet on Canada. Bet on Rivalry.”
”Local residents will be exposed to the Rivalry brand through a holistic campaign featuring uniquely captivating visuals that play out in a brand video delivered through social media channels, a full wrap (inside and out) enveloping one of Toronto’s most iconic symbols, a TTC streetcar, along with more grassroots wild postings that will be featured prominently in the city’s downtown core,” stated Steven Salz, Co-Founder and CEO of Rivalry.
“We are aiming to be the sportsbook for the next generation through engaging content and innovative experiences that entertain and create loyal fans of Rivalry who come back for more,” he added.
Ontario is the first province to allow regulated internet gaming by private operators since the Canadian government enacted legislation in August 2021 giving provincial and territorial governments discretion to conduct and manage single-event sports betting in their respective jurisdictions.
According to the Government of Ontario, the size of the online gaming market in the province is estimated to be $1 billion annually.
Ontario becomes Rivalry’s second fully regulated market, following the approval of its Australian license earlier this year.
Rivalry Corp. wholly owns and operates Rivalry Limited, a leading sports betting and media property offering fully regulated online wagering on esports, traditional sports, and casinos for the next generation of bettors.
As of 9:37 AM ET, Rivalry Corp. is up 1.9 per cent, trading at $1.60 per share.
