Rivalry - CEO, Steven Salz.
CEO, Steven Salz.
Source: LinkedIn.
  • Rivalry (RVLY) announced that its online esports and traditional sports betting service is now live in Australia
  • The company received its sports bookmaker license from the Northern Territory Racing Commission, allowing the company to legally operate throughout the entire country
  • Rivalry Corp owns Rivalry Limited, a sports betting and media property offering regulated online wagering on esports, traditional sports, and casinos
  • Rivalry Corp. (RVLY) opened trading at C$1.47 per share

Rivalry (RVLY) announced that its online esports and traditional sports betting service is now live in Australia.

The company has accepted its first deposits and bets, making Australia the next regulated market for Rivalry following its launch in Ontario last month.

The launch follows the approval earlier this year of Rivalry’s sports bookmaker license by the Northern Territory Racing Commission, which allows the company to legally operate throughout the entire country.

“We are very excited to bring Rivalry to customers in Australia,” said Steven Salz, Co-Founder and CEO of Rivalry.

“We take a very different approach than traditional betting operators, and have been particularly successful among Gen Z and young Millennial’s across the globe. We are very eager to start building our brand equity in Australia through a series of innovative activations and campaigns as we ramp up services throughout the remainder of 2022. As we do everywhere, servicing and helping to grow the esports and gaming community will be a priority for us.”

Canada-based Rivalry Corp. owns and operates Rivalry Limited, a leading sports betting and media property offering fully regulated online wagering on esports, traditional sports, and casinos for the next generation of bettors.

Rivalry Corp. (RVLY) opened trading at C$1.47 per share.

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