- TAAT Global Alternatives (TAAT) has received its third reorder from its U.K. distributor, Green Global Earth
- This purchase will include the V3 advanced formulation of Beyond Tobacco and the menthol-flavoured version of TAAT, to be sold under the name TAAT Green
- The company plans to dispatch this shipment in September
- TAAT Global Alternatives (TAAT) markets a tobacco-free, and nicotine-free alternative to traditional cigarettes
- TAAT Global Alternatives Inc. (TAAT) opened trading at C$1.13
TAAT Global Alternatives (TAAT) has received its third reorder from its U.K. distributor, Green Global Earth.
This purchase will be the second order shipped to the U.K. containing the V3 advanced formulation of Beyond Tobacco. It will also be the first U.K. shipment containing the menthol-flavoured version of TAAT, which is to be sold in the United Kingdom under the name TAAT Green.
The company plans to dispatch this shipment in September. In the United Kingdom, TAAT will be able to leverage its distinctive packaging and capitalize on the environmental pressures faced by traditional tobacco companies as well as other alternative product companies that have come under increased regulatory pressure. TAAT has received full authorization to commercialize its product in the U.K. from the National Health Service.
TAAT Chief Executive Officer Michael Saxon commented on the news.
“From my international experience in the tobacco industry, I know how complex launches in new jurisdictions can be and we are excited to build upon the initial success of TAAT, to which this third reorder from GGE is a testament. The U.K. market is highly strategic for us because of the country’s leadership in the harm reduction conversation, and we are committed to making the U.K. a strong-hold for TAAT in Europe. We look forward to continuing to work with GGE, with an objective of bringing TAAT to even more adult smokers in 2022 and beyond.”
Green Global Earth CEO John Hilton added,
“We have seen first-hand the product improvements from the first iteration of Beyond Tobacco to the latest formulation, and we are excited to put our full support behind TAAT V3. With other competitive products being removed from the market for compliance reasons, we believe reorders of TAAT such as the one to be shipped in September will allow us to expand to new geographies and major retailers across the United Kingdom.”
TAAT Global Alternatives (TAAT) markets a tobacco-free and nicotine-free alternative to traditional cigarettes available in “Original,” “Smooth,” and “Menthol” varieties. Its flagship product is a nicotine-free/tobacco-free combustible with a patent-pending base material formulation, sold in several thousand U.S. stores. TAAT’s facilities include an operations centre in Nevada, as well as a distribution centre and multiple convenience stores in Ohio.
TAAT Global Alternatives Inc. (TAAT) opened trading at C$1.13.