Red Light Holland - Partner, Wiz Khalifa.
Partner, Wiz Khalifa.
Source: Jamie Lamor Thompson.
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  • Red Light Holland (TRIP) and rapper Wiz Khalifa will launch Mistercap, a new psilocybin brand
  • The initial launch of Mistercap Magic Truffles will focus on the Netherlands
  • The company will also launch the Mistercap Home Grow natural mushroom kits in the U.S., Europe and Canada by the end of fiscal 2022
  • Future distribution and product line expansion is ongoing
  • Red Light Holland is engaged in the production, growth and sale of magic truffles
  • Red Light Holland (TRIP) is up by 6.67 per cent trading at $0.08 per share

Red Light Holland (TRIP) and rapper Wiz Khalifa will launch Mistercap, a new psilocybin brand.

Khalifa is a multi-platinum-selling, Grammy and Golden Globe Award-nominated recording artist.

The wellness brand will pair affordable and equitable access to naturally occurring psilocybin with education, information and responsible use messages.

The initial launch of Mistercap Magic Truffles will focus on the Netherlands with planned international expansion contingent on the regulatory environment.

The company will also launch the Mistercap Home Grow natural mushroom kits in the U.S., Europe and Canada by the end of fiscal 2022.

Red Light will develop, cultivate, process, package, distribute and sell products under the Mistercap brand under a three-year IP licensing agreement with Mistercap, LLC. The agreement is automatically renewable for successive one-year terms upon hitting certain sales targets.

Under the agreement, Red Light will pay C$250,000 in cash, issue $1M in shares and pay monthly royalty and marketing fees primarily sourced from its $1.8M marketing budget.

Khalifa and Red Light continue to collaborate on expanding the Mistercap product line.

“Wiz Khalifa is a global icon with tremendous reach who is uniquely positioned to help us spread the message and end the stigma surrounding psilocybin while focusing on mental health and wellness,” stated Todd Shapiro, Red Light Holland’s CEO.

Red Light Holland is engaged in the production, growth and sale of magic truffles.

Red Light Holland (TRIP) is up by 6.67 per cent trading at $0.08 per share as of 11:51 am EST.

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