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Points International (TSX:PTS) expands partnership with Southwest Airlines
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  • Points International (PTS) has expanded its partnership with Southwest Airlines to launch the carrier's Rapid Rewards Points Subscription Plan
  • Starting today, members can choose between 30, 40 or 80 thousand point plans lasting 12 months
  • Rapid Rewards Points will automatically be deposited into member accounts monthly with quarterly bonus points awarded along the way
  • The partnership will help Southwest increase member engagement, build long-term member lifetime value and generate an additional revenue stream
  • This partnership expands upon the companies' almost decade-long collaboration
  • Points International is a partner to the world’s leading loyalty programs
  • Points (PTS) is trading flat at C$18.71 per share

Points International (PTS) has expanded its partnership with Southwest Airlines to launch the carrier's Rapid Rewards Points Subscription Plan.

The Rapid Rewards program is designed to make earning reward flights faster and easier. Members qualify for unlimited reward seats for every available seat with no blackout dates or expiring points. 

Starting today, members can choose between three different subscription plans, enabling them to build a balance of either 30, 40 or 80 thousand points over 12 months.

Once members choose a plan, their Rapid Rewards Points will automatically be deposited into their accounts monthly, with quarterly bonus points awarded along the way.

Recent research by Points revealed that members have continued to buy points and miles since the outset of the pandemic, with over three quarters of those surveyed stating that their purchase was motivated by a medium or long-term travel goal.

By capitalizing on this emerging consumer trend, Points is helping Southwest increase member engagement, build long-term member lifetime value and generate an additional revenue stream.

Rob MacLean, CEO of Points International, commented,

"We are proud to have been a longstanding partner with Southwest Airlines for over nine years and to be strengthening our collaboration once more with the introduction of this new product. Innovating ways to drive member engagement and provide valuable revenue to our partners has never been as important as it is now during this period of reduced travel."

Corbitt Burns, Director of Rapid Rewards at Southwest Airlines, added,

"Our Rapid Rewards members appreciate the value, flexibility and ease of our program. Southwest Airlines is excited to offer a new way for our members to reach their travel goals with the Rapid Rewards Points Subscription Plan."

Points International is a partner to the world’s leading loyalty programs, leveraging its Loyalty Commerce Platform to build, power and grow a network of ways members can acquire and use their favourite loyalty currency. 

Points (PTS) is trading flat at C$18.71 per share as of 12:15 pm ET.

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