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  • Holy Crap breakfast cereals are now available in Whole Food stores in Ontario
  • Holy Crap products are available at 575 locations across Canada including many well-known Canadian retailers
  • The global breakfast cereal market is expected to grow to US$60.07 billion in 2021
  • Whole Food Markets Inc. sells products free from hydrogenated fats and artificial colours, flavours, and preservatives
  • Plant & Co. is a modern health and wellness company curating delicious plant-based foods
  • Plant & Co. Brands Ltd. (VEGN) opened trading at C$0.315 per share

Plant & Co. Brands (VEGN) is pleased to report its Holy Crap breakfast cereals are now available in Whole Foods stores in Ontario.

Holy Crap offers four distinct SKUs all of which contain certified organic, non-GMO, kosher and gluten-free ingredients, such as hemp seed, buckwheat, chia seeds, and gluten-free oats.

The breakfast cereals have high levels of essential amino and fatty acids, fiber, and are free from the top 9 allergens and any additives like added flavours, preservatives, chemicals, colour, salt, or oils.

“We are delighted that consumers can now find Holy Crap organic breakfast cereals at all Whole Food locations across Canada. Our loyal consumers always tell us that eating Holy Crap makes them feel great and that it helps them maintain a healthy gut.

With emerging science, we also know that maintaining a healthy gut creates a happy mind…and who doesn’t need a little happy?” said Donna Reddy, President of Plant & Co.

In 2017, Amazon agreed to buy the upscale grocery chain for US$13.4 billion, in a deal that instantly transformed it from a pioneer of online shopping into a merchant with physical outposts in hundreds of neighbourhoods across North America and into Europe.

Holy Crap products are manufactured in Gibsons, British Columbia and are available at 575 locations across Canada including many well-known Canadian retailers such as Whole Foods, Save-On-Foods and London Drugs.

The market for breakfast cereals is large and growing. According to a recent analyst report by The Business Research Company, the global breakfast cereal market is expected to grow from US$56.86 billion in 2020 to US$60.07 billion in 2021 at a compound annual growth rate (CAGR) of 5.6%. 

Growing adoption of convenience foods and rising health consciousness are likely to augment the demand for breakfast cereals. Furthermore, consciousness among people to consume healthy products, mostly in western countries, also plays a vital role in generating demand. Rising awareness among people in emerging economies regarding health benefits associated with breakfast cereals is poised to create ample opportunities for new market entrants.

Whole Foods Market, Inc. is an American multinational supermarket chain headquartered in Austin, Texas, which sells products free from hydrogenated fats and artificial colours, flavours, and preservatives. 

Plant & Co. is a modern health and wellness company curating delicious plant-based foods.

Plant & Co. Brands Ltd. (VEGN) opened trading at C$0.315 per share.

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