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  • Phivida Holdings (CSE:VIDA) is set to launch two new products at the Natural Products Expo West 2020
  • The company’s CBD lotion and Vitamin C Serum will form part of its Vida+ range
  • Held in Anaheim, California, the expo will run from March 4 – 7 this year
  • Shares in Phivida are currently trading at C$0.10, with a market cap of C$8.86 million

Phivida Holdings (CSE:VIDA) is set to launch two new products at the Natural Products Expo West 2020.

Based in Vancouver, the company produces CBD-infused foods and beverages under their OKI brand.

CBD topicals and supplements are also manufactured and sold under the VIDA+ brand.

The expo, which showcases the natural and organic product sector, will be held in Anaheim, California on March 4 – 7.

Phivida’s new CBD lotion will be one of the products taking centre stage.

The moisturising body cream is designed for topical use on the skin, with specialised “calming effects.”

Each 50mL bottle will contain 300mg of a newly formulated hemp-derived CBD complex.

Also set for launch at the expo is the Vitamin C Serum with CBD.

Made from concentrated extracts of green tea, aloe vera and grapefruit oil, the serum is believed to offer antioxidant properties.

Each 30mL bottle contains 200mg of hemp-derived CBD.

“These two new formulas extend our existing Vida+ line and provide unique, high performing CBD products without compromising on skincare essential components that are important to consumers,” David Moon, Phivida’s Interim CEO, said.

“We believe these products are a big step in innovating what CBD health and wellness products can be, and are looking forward to seeing how they are received at the show.”

The company says that the launch of its products at the expo will help to solidify its standing as a leader in the CBD health and wellness industry.

A range of other products from Phivida’s Vida+ and OKI lines will also be on display.

Shares in the company are currently trading at C$0.10, with a market cap of C$8.86 million at 9:35am EST.

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