- OverActive (OAM) has signed a five-year multi-million dollar sponsorship extension with TD Bank (TD)
- Initiatives for 2022 include partial remodeling of OverActive’s headquarters as well as numerous tournaments and fan appreciation events
- OverActive Media is a sports, media and entertainment company
- OverActive (OAM) closed up by 3.08 per cent trading at $0.67 per share
OverActive (OAM) has signed a five-year multi-million dollar sponsorship extension with TD Bank (TD).
TD will continue serving as the official bank of OverActive Media and its two Canadian professional esports teams – Toronto Ultra and Toronto Defiant.
The agreement involves the following initiatives throughout the remainder of 2022:
- Activation at the Toronto Ultra Major III Tournament from June 2-5 and the Toronto Defiant Summer Showdown from September 8-11, 2022
- A remodel of the TD Player Lounge at OverActive’s headquarters
- The return of Toronto Defiant’s Fan Appreciation Weekend in August, where the team will face off against the Vancouver Titans
- The launch of Canadian Overwatch Fest in collaboration with Toronto Defiant, a fan-centric weekend celebrating the Canadian Overwatch community
- Integration into Toronto Ultra and Toronto Defiant matches on the global Call of Duty and Overwatch League YouTube broadcasts, the creation of custom content and product placement opportunities
“We’re extremely excited to extend our relationship with TD,” said Tyler Keenan, Senior Vice President, Partnerships & Revenue, OverActive Media. “The long-term commitment to our business and the expanded scope of the sponsorship will help us to collectively elevate and deliver unique fan experiences across our Toronto teams in the coming years.”
“We look forward to continuing to engage with fans and customers in the gaming community and helping to sustain a sense of connectedness across esports platforms for the next generation of gamers,” added Michael Armstrong, Vice President, Brand & Corporate Sponsorships, TD.
OverActive Media is a sports, media and entertainment company focused on esports, video games, culture and live and online events.
OverActive (OAM) closed up by 3.08 per cent trading at $0.67 per share.
