- OverActive Media (OAM) has appointed Matt McGlynn as Vice President of Marketing and Brand
- In his role with RBC, McGlynn oversaw teams that delivered brand strategy, brand metrics and insights, sponsorships, events, and youth banking
- As Vice President of Marketing and Brand at OverActive, McGlynn will lead the company’s strategic marketing portfolio
- OverActive Media is a global sports, media and entertainment company headquartered in Toronto
- OverActive Media Corp. (OAM) opened trading at C$1.33 per share
OverActive Media (OAM) has appointed Matt McGlynn as Vice President of Marketing and Brand.
“At OverActive, we pride ourselves on our people and our continued ability to attract top talent. Matt’s impressive and varied experience over a cross-section of industries is a welcome addition to our senior leadership team. We’re thrilled to have Matt join the company, kicking off what is sure to be another exciting year for us,” said Alyson Walker, Chief Commercial Officer, OverActive Media.
In his role with RBC, McGlynn oversaw teams that delivered brand strategy, brand metrics and insights, sponsorships, events, and youth banking.
McGlynn is a past board member of both the Sponsorship Marketing Council of Canada and the Academy of Canadian Cinema and Television and is a recipient of the 2018 “5 to Watch” in Canadian Sports Business. His efforts have also been recognized by several awards including BrandZ #1 Most Valuable Brand in Canada (2019, 2020), Brand Finance #1 Most Valuable Brand in Canada (2017, 2018, 2019), 2018 Strategy Magazine Brand of the Year, and 2016 Sports Emmy Nomination, Jason Day “Never Say Die”.
Mr. McGlynn commented on the opportunity.
“The esports industry continues to grow at an exponential rate and OverActive Media is a global leader in the space. I can’t wait to get started with the talented team already assembled and to play a key role in growing the brand and helping OverActive reach its bold business goals.”
As Vice President of Marketing and Brand at OverActive, McGlynn will lead the company’s strategic marketing portfolio including Toronto Ultra and Toronto Defiant team brand growth, content development and distribution, partnership activations, data strategy and deployment, creative direction and design, event strategy and promotion, and merchandise creative and sales. Further, McGlynn will bring critical thought leadership to a rapidly growing global organization.
Alyson Walker, Chief Commercial Officer, OverActive Media added,
“We are building a sports, media and entertainment company for today’s generation of fans. With Matt at the Marketing helm, we are confident in our ability to find fresh and meaningful ways to drive new revenue streams, reach and engage our communities and expand OverActive’s impact as a business.”
OverActive Media is a global sports, media and entertainment company headquartered in Toronto, with operations in Madrid and Berlin.
The company’s mandate is to build an integrated global company delivering sports, media, and entertainment products for today’s generation of fans.
OverActive Media Corp. (OAM) opened trading at C$1.33 per share.
