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TAAT (CSE:TAAT) increases output by 233% in response to sustained demand in Ohio
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  • More than CAD $100,000 worth of TAAT tobacco-free cigarettes were ordered the first weekend following the launch of the company’s online storefront
  • TAAT™ Taste Explorer Bundle has been added to their online store
  • TAAT™ products are currently sold in 126 retail points of sale across the state of Ohio, in addition to their new online store
  • TAAT Lifestyle & Wellness has developed TAAT™, a tobacco-free and nicotine-free alternative to traditional cigarettes offered in "Original", "Smooth", and "Menthol" varieties
  • TAAT™ is up 2.79 per cent, trading at C$5.53 per share at 2 pm EST

More than CAD $100,000 worth of TAAT™ tobacco-free cigarettes were ordered on the first weekend following the launch of the company’s online storefront.

TAAT Lifestyle & Wellness (TAAT) is pleased to announce that more than CAD $100,000 worth of TAAT™ tobacco-free cigarettes were ordered on the weekend following the launch of the company’s online storefront.

Based on early-stage performance, the company continues its promotional efforts to attract smokers aged 21+ to the TAAT™ online store as well as a digital out-of-home campaign on thousands of Ohio gasoline pump displays.

To offer smokers aged 21+ who are trying TAAT™ for the first time the option to sample individual packs of TAAT™ without the need to purchase a full carton, the company has added a Taste Explorer Bundle to its online store. This bundle consists of one 20-stick pack of each of the three TAAT™ varieties.

The company’s TryTAAT promotion remains active, in which smokers aged 21+ in eligible states can request a complimentary sample pack of the TAAT™ variety of their choice.

With TAAT™ products currently sold in 126 retail points of sale across the state of Ohio, the TAAT™ online store is a complementary sales channel.

Starting this week, a nationwide consumer packaged goods (“CPG”) sales agency that services more than 100,000 convenience stores will begin to place TAAT™ in additional points of sale across the United States, which could lead to greater awareness of the TAAT™ brand among smokers aged 21+ and potentially increase in-store and online sales.

TAAT™ Chief Executive Officer Setti Coscarella commented, “To sell more than CAD $100,000 worth of a relatively new product in such a short period is absolutely exceptional. Countless smokers aged 21+ in the United States have been eagerly awaiting the launch of our online store on Wednesday, which I believe has contributed significantly to our product sales this past week."

The company has developed TAAT™, a tobacco-free and nicotine-free alternative to traditional cigarettes offered in "Original", "Smooth", and "Menthol" varieties.  Under executive leadership with "Big Tobacco" pedigree, TAAT™ was launched first in the United States in Q4 2020 as the company seeks to position itself in the $814 billion global tobacco industry.

TAAT Lifestyle & Wellness is up 2.79 per cent, trading at C$5.53 per share at 2 pm EST.

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