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  • OOOOO Entertainment (OOOO) is introducing new social commerce features in Brazil after reaching a user milestone in the country
  • The OOOOO app has more than 150,000 downloads in Brazil since its launch in July
  • The company has launched new payment methods and in-app games with hopes to reach a wider audience
  • OOOOO Entertainment operates a technology platform that enables retailers, brands, and influencers to share product-based opinions directly to consumers
  • Shares in OOOOO Entertainment (OOOO) are steady, trading at $0.80 per share

OOOOO Entertainment (OOOO) is introducing new social commerce features in Brazil after reaching a user milestone in the country.

After launching in the country in July, the OOOOO app has more than 150,000 downloads in Brazil across Android and iOS platforms.

The OOOOO Brazil app has a fixed schedule of daily shows covering different themes, from cooking recipes to book reviews by experts in their respective fields.

Now, users are also able to pay with AME Pay thanks to a partnership with the Americanas S.A. (B2W). In addition, the company is integrating Boleto Bancario, a major payment method in Brazil, with hopes to cater to a wider audience of new e-shoppers in the country.

Sam Jones, OOOOO co-founder and CEO, commented on the app’s success.

“OOOOO is thrilled to see our exclusive partnership with B2W in Brazil growing in terms of audience appeal,” he said. “B2W has been an ideal partner for us because they have existing capabilities and OOOOO is able to bring innovative technology to our partners in a fast, efficient way, as evidenced in Brazil.”

The company has also launched in-app games hoping to attract users to the app more often, giving users the chance to win loyalty points for frequent app visits and in-app purchases.

The two initial games are already successful in other markets.

“We are incredibly pleased for this strong, capital-efficient growth for OOOOO and are excited for what is to come for customers and our partners in Brazil and beyond,” said Mr. Jones.

OOOOO Entertainment operates a technology platform that enables retailers, brands, and influencers to share product-based opinions directly to consumers.

Shares in OOOOO Entertainment (OOOO) are steady, trading at $0.80 per share as of 2:30 pm ET.

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