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  • OOOOO (OOOO) has onboarded Maplin, a direct-to-consumer technology retailer, onto its live commerce platform
  • Maplin Electronics offers a variety of products through its online store, including smart home, computing and gaming, security, hobbyist and maker, audio and vision
  • The companies believe their partnership aligns with their growth strategies and the increasing prominence of live shopping across the globe
  • OOOOO Entertainment’s technology platform offers product-based opinions directly to consumers through live, interactive, shoppable videos
  • OOOOO (OOOO) is down by 6.25 per cent and is currently trading at $0.90 per share

OOOOO (OOOO) has onboarded Maplin, a direct-to-consumer technology retailer, onto its live commerce platform.

Digital-First Retail, conducting business as Maplin Electronics, is a specialist retailer of electronic goods in the U.K. and Ireland. The company offers a variety of products through its online store, including smart home, computing and gaming, security, hobbyist and maker, audio and vision.

Partner brands include Sony, Xiaomi, Razer, Asus, Fujifilm, Google, Swann, DJI, BT, Ring and Raspberry Pi.

Following decades of success in the brick-and-mortar retail space, Maplin pivoted to become a 100-per-cent online retailer in 2019. 

Sam Jones, CEO of OOOOO, stated,

“We are focused on four large categories, fashion, beauty and wellness, sport and technology. In electronics, Maplin has been a household name in the U.K. for many years. In 2019, it became a pure-play online retailer and is a perfect partner for the OOOOO platform. Not only do Maplin offer well-known brands in technology, they also have a team scattered around the world finding the next generation of innovation. We believe Maplin’s products will resonate with our viewers and allow us to create exciting new content for the OOOOO platform.”

Rebecca Marshall, Marketing Director of Maplin Electronics, added,

“We believe that live shopping is going to play a massive role in the future of commerce. That’s why we’ve partnered with OOOOO to help us produce and stream engaging content with awesome presenters and the highest production value.”

OOOOO Entertainment’s technology platform offers product-based opinions directly to consumers through live, interactive, shoppable videos.

OOOOO (OOOO) is down by 6.25 per cent and is currently trading at $0.90 per share as of 9:50 am ET.

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