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  • U.K.-based Missguided is the latest fashion brand to join OOOOO’s (OOOO) social e-commerce platform
  • Missguided offers fast fashion for women aged 16-35, as well as a recently launched menswear brand, Mennace
  • The brand centers on female empowerment and draws inspiration from social media, street style and popular culture
  • OOOOO Entertainment’s technology platform offers product-based opinions directly to consumers through live, interactive, shoppable videos
  • OOOOO (OOOO) is up by 1.22 per cent and is currently trading at $0.83 per share

U.K.-based Missguided is the latest fashion brand to join OOOOO’s (OOOO) social e-commerce platform.

Missguided offers fast fashion for women aged 16-35, as well as a recently launched menswear brand, Mennace.

Missguided’s mission centers on female empowerment through bold, forward-thinking pieces that draw inspiration from social media, street style and popular culture.

The brand was founded by designer Nitin Passi and is available throughout Europe, Australia and North America.

Sam Jones, OOOOO’s CEO, stated,

“We are thrilled to welcome Missguided to the OOOOO platform. We are focused on working with brands that consumers seek out and with our technology, help consumers see how clothes fit and look on our influencers.

OOOOO is well-placed to amplify fast fashion brands via our trained presenters and technological expertise. Missguided is a fantastic partner as we work to roll out the OOOOO app globally.”

OOOOO Entertainment’s technology platform enables retailers, brands and entrepreneurs to share product-based opinions directly to consumers through live, interactive, shoppable videos.

OOOOO (OOOO) is up by 1.22 per cent and is currently trading at $0.83 per share as of 9:30 am ET.

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