- NorthStar Gaming (TSXV:BET) is debuting an artificial intelligence (AI) feature on its NorthStar Bets platform that offers personalized sports betting
- Management expects the first-in-Ontario offering to strengthen engagement and increase the company’s user base
- NorthStar Gaming owns and operates NorthStar Bets, an Ontario-focused casino and sportsbook gaming platform
- NorthStar Gaming stock (TSXV:BET) is down by 85 per cent over the past year
NorthStar Gaming (TSXV:BET) is debuting an AI-enabled feature on its NorthStar Bets platform that offers personalized sports betting.
The new feature, which is new to the Ontario sports betting market, recognizes customer wagering patterns and adapts to them by providing tailored options. This means the more a customer uses the NorthStar Bets platform, the more relevant the AI’s suggestions will be. The beta version is currently available for single bets, parlays and same-game parlays under the “Trending for You” menu.
NorthStar Gaming developed the feature alongside Epoxy.ai, an AI and machine learning personalization technology company helping sports leagues, betting companies and media entities enhance customer acquisition, engagement and retention. Its clients include AWS, Kambi, Playtech and NASCAR.
Management expects the AI feature to “attract new users, drive engagement and significantly enhance the overall betting experience,” according to a statement released Wednesday.
“NorthStar is committed to innovate in ways that deliver unique added value to our discerning customers,” Michael Moskowitz, chairman and CEO of NorthStar Gaming, said in the statement. “Today’s consumer is accustomed to online products and services that are personalized to their preferences, whether it be for shopping, music or TV streaming. Personalization creates betting experiences tailored to the user, presenting them with what they want, how and where they want it.”
NorthStar Gaming owns and operates NorthStar Bets, an Ontario-focused casino and sportsbook gaming platform.
NorthStar Gaming stock (TSXV:BET) last traded at $0.09 per share. The stock is down by 85 per cent over the past year.
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