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Be the first with the news that moves the market- NexTech AR (NTAR) has hired the former president of Microsoft Online to be the head of its 3D/AR Advertising Network
- Hareesh Achi spent 10 years at the company and was also the global operational lead for Microsoft’s advertising business operations
- Achi will continue to enhance the company’s 3D/AR advertising technologies while expanding the 3D/AR ad network into the virtual events industry
- Achi and his team will build AR-powered advertising solutions that enhance the online shopping experience for brands
- NexTech AR is currently up 0.15 per cent to 6.85 per share
NexTech AR (NTAR) has hired the former president of Microsoft Online to be the head of its 3D/AR Advertising Network.
Hareesh Achi spent 10 years at the company and was also the global operational lead for Microsoft’s advertising business operations, helping to guide its search ads and news business.
According to a press release, NexTech AR said Achi will continue to enhance the company’s 3D/AR advertising technologies while aggressively expanding the 3D/AR ad network into the virtual events industry.
In doing so, NexTech hopes to provide unique value propositions for advertisers, brands and sponsors with the intent on generating significant ROI for customers and revenue for the company.
Achi said he believes that augmented reality and virtual reality are the future of advertising.
“I’m excited to join the team and build a powerful, in-house advertising network at a time when more brands are turning to ‘storeless’ experiences and looking for unique ways to reach customers in the digital sphere,’ he added.
Achi and his team will build AR-powered advertising solutions that enhance the online shopping experience for brands and provide crucial data points for future marketing initiatives.
Achi will also develop and maintain key brand partnerships and communicate the value of 3D/AR ad solutions in the current landscape, presenting NexTech as a preferred partner for brands and sponsors navigating the shifting landscape of digital advertising.
The company says as part of its stock option plan, it has issued 200,000 three year stock options exercisable at $6.85 per share.
In 2020, NexTech AR appointed talent from companies like SAP, Apple, Microsoft and Disney.
NexTech AR is currently up 0.15 per cent to 6.85 per share.
