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  • Nextech AR Solutions (NTAR) has formally launched 3D Rooms, an enhancement to its AR suite for ecommerce
  • This “disruptive” technology creates 3D models at scale by using machine learning and artificial intelligence
  • The technology is a result of an important period of growth and transition for the company’s AR business
  • Nima Sarshar, CTO of Nextech AR, explained the product’s functionality and the benefits it will bring to Nextech customers
  • NexTech AR is a leader in the rapidly growing augmented reality industry
  • Nextech AR Solutions (NTAR) is up 3.28 per cent, trading at $1.89 per share

Nextech AR Solutions (NTAR) has formally launched 3D Rooms, an enhancement to its AR suite for ecommerce.

This “disruptive” technology creates 3D models at scale by using machine learning and artificial intelligence.

Customers using 3D Rooms can virtually preview home furnishing and décor using a simple 2D photo of a room. The technology uses Nextech’s AI to analyze the room’s layout and reconstruct the scene, allowing 3D objects to be placed seamlessly inside the 2D photo.

The new solution is now being offered both as a stand-alone product or as an add-on to Nextech’s WebAR offering and integrated seamlessly into the Nextech AR platform.

Nima Sarshar, CTO of Nextech AR, explained the product’s functionality and the benefits it will bring to Nextech customers.

“3D Rooms opens up a whole new avenue for bridging the on-line and off-line purchasing gap,” said Mr. Sarshar. “With 3D Rooms, you can visualize a product in store inside an actual photo of your room, and be able to explore options such as color and patterns.”

Recently, Lighting Plus, the largest specialty lighting store in New Zealand, signed a 12-month contract to use 3D Rooms. Nextech AR will now convert more than 300 of Lighting Plus’ best-selling SKUs to augmented reality models, enabling the retailer’s customers to visualize multiple lighting products in a 3D space.

Evan Gappelberg, CEO of Nextech AR, commented on this “building block” for Nextech.

“Since our acquisition of Threedy.ai on June 25th, 2021, we have been hard at work to bring an amazing suite of AR solutions to market and so it’s very gratifying to be able to announce this new product launch,” he said.

Nextech AR is in the early stages of an important period of growth and transition of its AR business, with a clear vision to build a unified platform containing a suite of augmented reality solutions.

With 3D Rooms, Nextech AR is executing on this vision and will continue to develop and add AR offerings.

NexTech AR is a leader in the rapidly growing augmented reality industry.

Nextech AR Solutions (NTAR) is up 3.28 per cent, trading at $1.89 per share at 4 pm ET.

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