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  • Rogers (RCI.A) has introduced a commemorative t-shirt in support of the Orange Shirt Day campaign
  • The Orange Shirt Day campaign has raised $100,000 to support residential school survivors
  • Starting today, Rogers will make the new 2021 Orange Shirts available on TSC, with all proceeds being divided equally between the Orange Shirt Society and the Residential School Survivors Society
  • Rogers Communications Inc. is a Canadian communications and media company 
  • Rogers Communications Inc. (RCI.A) is up 0.803 per cent, trading at C$65.30 at 1:45 pm ET.

Rogers Communications (RCI.A) launched a commemorative t-shirt for the 2021 Orange Shirt Day campaign.

The Orange Shirt Day campaign is in support of Indigenous communities across the country.

Over the past year, the Orange Shirt Day campaign has raised $100,000 for the Orange Shirt Society, a non-profit organization devoted to providing educational toolkits to schools to support teaching the history of residential schools.

Starting today, Rogers will make the new 2021 Orange Shirts available on TSC, with all proceeds being divided equally between the Orange Shirt Society and the Residential School Survivors Society (IRSSS), a British Columbia based organization providing essential services to Residential School Survivors, their families, and those dealing with intergenerational trauma.

In addition to the net sales of the orange shirts, earlier this year Rogers donated $50,000 to the IRSSS to continue supporting those healing from the trauma left behind by the residential school system.

“Since our conception, our goal has always been to provide physical, emotional, intellectual, spiritual growth, development, and healing through culturally based values and guiding principles for Survivors, Families, and Communities,” said Bruce Allen, IRSSS Resolution Health and Support Worker.

“Supporting and listening to our residential school survivors is a vital part of our pursuit of Truth and Reconciliation in this country, and we applaud Rogers for coming forward to support us through this campaign,” added Allen.

This year’s specially commissioned t-shirts were designed by Patrick Hunter, a two-spirited Ojibway artist, graphic designer, and entrepreneur from Red Lake, Ontario. Hunter has added to the original shirt design, including a new shoulder patch depicting two children’s moccasins to commemorate the thousands of children lost to the residential school system. 

With the last residential school closing in 1996, the history and trauma left by the residential school system is still very much a reality, as survivors and their families continue their healing to this day.

Both the Orange Shirt Society and the IRSSS, have made it their mandate to provide support and drive awareness around the unjust acts imposed against Indigenous communities in Canada, with the goal of moving towards truth and reconciliation.

Rogers Communications Inc. is a Canadian communications and media company.

Rogers Communications Inc. (RCI.A) is up 0.803 per cent, trading at C$65.30 at 1:45 pm ET.

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