- Projected to grow from US$1.44 billion in 2022 to US$5.48 billion by 2029
- Enthusiast Gaming Holdings Inc. (TSX:EGLX) recognized as the #1 gaming property for unique visitor traffic in the United States
- ESE Entertainment Inc. (TSXV:ESE) will use AI technology, specifically ChatGPT to enhance its business offerings
- Bragg Gaming Group (TSX:BRAG) will rollout of content with Napoleon Sports and Casino in Belgium
Esports is more than just games. Projected to grow from US$1.44 billion in 2022 to US$5.48 billion by 2029, Fortune Business Insights and other analysts predict big things are on the horizon.
Quite a few Canadian companies in this space have already carved out their own success and continue to build upon this growth organically. For instance, Enthusiast Gaming Holdings Inc. (TSX:EGLX) announced on Wednesday that it has been recognized as the #1 gaming property for unique visitor traffic in the United States. Comscore, a leading independent media measurement firm, saw that the company’s platform of gaming communities, content, creators, and experiences continues to generate growth.
This comes after the integrated gaming entertainment company renewed its partnership with Xbox as a media sponsor for the NFL Tuesday Night Gaming All-Star Game. This first-of-its-kind gaming collaboration between Enthusiast and the NFL brings together NFL players and legends with top gaming content creators. The All-Star Game is a custom content program that pits NFL TNG athletes versus gamers to see who will battle it out during NFL Super Bowl week in a series of live matchups.
Vancouver-based ESE Entertainment Inc. (TSXV:ESE) also made news recently, announcing that its team will use AI technology, specifically ChatGPT, to enhance its business offerings.
ESE can use AI algorithms to analyze large amounts of data about gaming and esports players to better understand their preferences, behaviour, and demographics. The company can also use AI algorithms to optimize its advertising campaigns, analyzing performance data to identify what is working and what isn’t.
Bragg Gaming Group (TSX:BRAG) is marking its latest European market entry with the rollout of content with Napoleon Sports and Casino in Belgium. Following its licence acquisition last year, Bragg’s portfolio of games is now live in the Benelux country and establishes its profile among Belgian players.
Any esports player will tell you that the best equipment is key. Touting “an exceedingly comfortable” new design, durable construction, and refined style, Corsair Gaming Inc. (NASDAQ:CRSR) launched the HS65 WIRELESS, a lightweight headset that can be customized to a player’s unique listening preferences with a personalized audio EQ profile.
Earlier this week, the gear manufacturer followed this up by announcing new capacities for its DDR5 memory kits, thanks to new 24GB and 48GB UDIMM modules. For the first time, PC builders can choose from 192GB (4x 48GB), 96GB (2x 48GB), or 48GB (2x 24GB) memory kits.
In its recent assessment of the market, Fortune Business Insights recognized the benefits of growing revenue opportunities for gamers, organizers, influencers, and game developers.