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  • Mobi724 (MOS) selected to launch its AI driven customer engagement platform for Banco Atlántida
  • Platform expected to generate incremental spend on payment cards and drive cash conversion
  • Banco Atlántida cardholders will be able to seamlessly redeem offers, campaigns and rewards currencies at any point of sale
  • Marcel Vienneau, CEO of Mobi724 Global Solutions sat down with Caroline Egan to discuss the partnership with Banco Atlántida
  • Mobi724 Global Solutions Inc. (MOS) is in the grey, trading at C$0.03 at 11:34 am ET

Mobi724 Global Solutions (MOS) has been selected to launch its AI-driven Customer Engagement, Data Monetization & Offers platform for RedAbierta.

RedAbierta is a regional technology partner to Banco Atlántida, a leading regional bank in Central America and the largest bank in Honduras.

Mobi724’s AI-driven Customer Engagement, Data Monetization & Offers platform is expected to generate incremental spend on payment cards, drive cash conversion and create additional value for both Banco Atlántida and its cardholders.

Marcel Vienneau, CEO of Mobi724 Global Solutions sat down with Caroline Egan to discuss the partnership with Banco Atlántida.

“The opportunity to partner with RedAbierta not only allows us to offer our solutions to a leading regional bank like Banco Atlántida, but also enables us to establish a strong footing in Central America, a key market for Mobi724’s growth,” said Marcel Vienneau, CEO Mobi724 Global Solutions Inc.

“We look forward to providing cardholders with easy-to-use digital card-linked experiences while enabling Banco Atlántida to recognize and reward its customers,” added Vienneau.

“We went through a very rigorous process to select a partner that would offer Banco Atlántida a best in class solution,” said Julio Arevalo, RedAbierta’s CEO.

“In Mobi724, we found a partner that not only met the bank’s needs for customer engagement but also provided game-changing solutions driven by its AI capabilities, allowing us to accelerate the transformation towards a digital customer journey,” concluded Arevalo.

The Customer Engagement, Data Monetization & Offers platform is a comprehensive offering that will combine innovative engagement solutions and services such as data analytics, digital marketing and card-linked offers into an all-in-one cloud platform, backed by a state-of-the-art AI.

Banco Atlántida cardholders will be able to seamlessly redeem offers, campaigns and rewards currencies at any point of sale, both online and at physical locations.

RedAbierta is a regional company in Central America, provider of technological solutions for the payments and telecommunications industry, a strategic ally of financial institutions to migrate into digital banking solutions, and a key partner in supporting issuers in their strategy for capturing the unbanked segments.

Mobi724 Global Solutions Inc. (MOS) is in the grey, trading at C$0.03 at 11:34 am ET.

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