- TAAT Global Alternatives (TAAT) has earned placement in a Michigan tobacco chain’s 147 locations
- The company expects the placement to result in greater visibility into performance metrics such as reorder rates by region
- On average, Michiganders pay a higher price per pack of tobacco cigarettes than the rest of the country
- TAAT offers a tobacco-free and nicotine-free alternative to traditional cigarettes
- TAAT Global Alternatives (TAAT) is up by 3.86 per cent and is currently trading at $4.57 per share
TAAT Global Alternatives (TAAT) has earned placement in a Michigan tobacco chain’s 147 locations.
The company expects the placement to result in greater visibility into performance metrics such as reorder rates by region.
The news comes just weeks after the initial purchase order on July 22, 2021.
Michigan smokers aged 21+ pay an average of US$7.67 per pack of tobacco cigarettes, which is higher than the national average retail price per pack, according to Campaign for Tobacco-Free Kids.
New stores in Michigan include locations in the Upper Peninsula, where the percentage of adults who smoke cigarettes has historically been higher than the overall state average, according to Dickinson-Iron County Critical Health Indicators.
With hundreds of TAAT retailers in Ohio and the Greater Chicago Area, the new placement further strengthens TAAT’s presence in the Great Lakes region.
Setti Coscarella, TAAT’s CEO, stated,
“When a smoker aged 21+ walks into a tobacco shop, they tend to already know which brand of tobacco cigarettes they want to buy. Our objective is to prompt them to buy TAAT instead, though this conversion is something that occurs at the store level in a matter of seconds, and must be planned out meticulously in order to be successful.
Although we have been effective in creating in-store activation protocols for independent tobacco retailers, this tends to be much easier to do with chain retailers who already have the infrastructure to institute and supervise these types of procedures in each of their stores. We are pleased to have made such a rapid entry into the state of Michigan, where we are aiming to make TAAT well-known as a better alternative to tobacco cigarettes.”
TAAT offers a tobacco-free and nicotine-free alternative to traditional cigarettes.
TAAT Global Alternatives (TAAT) is up by 3.86 per cent and is currently trading at $4.57 per share as of 12:27 pm ET.
